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A Study on Brand Awareness of Maruti Suzuki Cars in Bhargavi Automobiles, Tirupati
Subject area: Management and Commerce · Area of research: Brand Awareness
DOI: https://doi.org/10.64388/IREV9I9-1715711
Abstract
Brand awareness is an important concept in marketing that refers to the extent to which consumers are familiar with and able to recognize or recall a particular brand. This study conducted in Bhargavi automobiles of Maruti Suzuki cars in Tirupati by taking sample size of 100 customers, for this study I use both primary & secondary data collection methods. Maruti Suzuki India Limited is one of the largest automobile manufacturers in India. The company was established in 1981 and later partnered with Suzuki Motor Corporation of Japan. It is well known for producing affordable, fuel-efficient, and reliable passenger cars for Indian customers
Keywords
Brand Awareness, Brand Loyalty, Brand Promotions, Brand Recognition
How to cite this paper
@article{1715711,
author = {V. Maruthi Prasad, Dr. K. Tirumalaiah},
title = {A Study on Brand Awareness of Maruti Suzuki Cars in Bhargavi Automobiles, Tirupati},
journal = {Iconic Research And Engineering Journals},
year = {2026},
volume = {9},
number = {9},
pages = {3011-3014},
issn = {2456-8880},
url = {https://www.irejournals.com/formatedpaper/1715711.pdf},
abstract = {Brand awareness is an important concept in marketing that refers to the extent to which consumers are familiar with and able to recognize or recall a particular brand. This study conducted in Bhargavi automobiles of Maruti Suzuki cars in Tirupati by taking sample size of 100 customers, for this study I use both primary & secondary data collection methods. Maruti Suzuki India Limited is one of the largest automobile manufacturers in India. The company was established in 1981 and later partnered with Suzuki Motor Corporation of Japan. It is well known for producing affordable, fuel-efficient, and reliable passenger cars for Indian customers},
keywords = {Brand Awareness, Brand Loyalty, Brand Promotions, Brand Recognition},
month = {March},
doi = {https://doi.org/10.64388/IREV9I9-1715711}
}