A Study on Brand Awareness of Maruti Suzuki Cars in Bhargavi Automobiles, Tirupati

• Author(s): V. Maruthi Prasad; Dr. K. Tirumalaiah
• Paper ID: 1715711
• Page: 3011-3014
• Published Date: 02-04-2026
• Published In: Iconic Research And Engineering Journals
• Publisher: IRE Journals
• e-ISSN: 2456-8880
• Volume/Issue: Volume 9 Issue 9 March-2026

Abstract

Brand awareness is an important concept in marketing that refers to the extent to which consumers are familiar with and able to recognize or recall a particular brand. This study conducted in Bhargavi automobiles of Maruti Suzuki cars in Tirupati by taking sample size of 100 customers, for this study I use both primary & secondary data collection methods. Maruti Suzuki India Limited is one of the largest automobile manufacturers in India. The company was established in 1981 and later partnered with Suzuki Motor Corporation of Japan. It is well known for producing affordable, fuel-efficient, and reliable passenger cars for Indian customers

Keywords

Brand Awareness, Brand Loyalty, Brand Promotions, Brand Recognition

Citations

IRE Journals:
V. Maruthi Prasad, Dr. K. Tirumalaiah "A Study on Brand Awareness of Maruti Suzuki Cars in Bhargavi Automobiles, Tirupati" Iconic Research And Engineering Journals Volume 9 Issue 9 2026 Page 3011-3014 https://doi.org/10.64388/IREV9I9-1715711

IEEE:
V. Maruthi Prasad, Dr. K. Tirumalaiah "A Study on Brand Awareness of Maruti Suzuki Cars in Bhargavi Automobiles, Tirupati" Iconic Research And Engineering Journals, 9(9) https://doi.org/10.64388/IREV9I9-1715711