Abstract
Social media marketing has become an important part of modern business strategies. It helps companies promote their products and connect with customers easily. This research report studies the impact of social media marketing on customer engagement. It explains how businesses use platforms like Facebook, Instagram, YouTube, and LinkedIn to interact with customers. The study shows that social media improves communication, increases brand awareness, and builds strong customer relationships. It also highlights key metrics such as engagement rate, reach, and conversion rate. Overall, social media marketing plays a major role in improving customer engagement and business growth.
Keywords
Brand Awareness, Customer Engagement, Digital Marketing, Social Media Marketing
Citations
IRE Journals:
Utkarsh Singh "Social Media Marketing and Its Impact on Customer Engagement" Iconic Research And Engineering Journals Volume 9 Issue 10 2026 Page 408-409 https://doi.org/10.64388/IREV9I10-1715895
IEEE:
Utkarsh Singh
"Social Media Marketing and Its Impact on Customer Engagement" Iconic Research And Engineering Journals, 9(10) https://doi.org/10.64388/IREV9I10-1715895
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