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Understanding Marketing Strategy of Dabur India Ltd:2017-18 To 2021-22
Subject area: Management and Commerce · Area of research: Marketing Strategy Analysis
DOI: https://doi.org/10.64388/IREV9I10-1715903
Abstract
This study analyzes the marketing strategy of Dabur India Limited from 2017-18 to 2021-22. This research analysis is based on data obtained from the annual report of Dabur India Limited and primary survey. This study explores the marketing strategies of Dabur India Limited through product, price place and promotion (known as 4PS) including branding strategy, packaging strategy, advertisement strategy, digital marketing strategy, SWOT Analysis. My areas of study include digital marketing strategies, new Ayurvedic innovations, analysis and interpretation of primary research, and how the company can achieve success in marketing strategies in the future, which will be discussed here.
Keywords
Marketing,Dabur, SWOT, Ayurvedic, FMCG, 4PS
References
[1] Kotler, P., Keller, K. L. (2016). Marketing Management (15th ed.). Pearson Education.
[2] Ramaswamy, V. S., & Namakumari, S. (2018). Marketing Management: Indian Context with Global Perspective (6th ed.). McGraw Hill Education.
[3] Saxena, R. (2016). Marketing Management (5th ed.). McGraw-Hill Education.
[4] Kumar, N., & Seth, A. (2018). Marketing strategy: A decision-focused approach. Cengage Learning.
[5] Kumar, A., Kumar, S., & Sharma, P. (2018). Marketing strategy of Dabur India Ltd. International Journal of Marketing and Management.
[6] Ashish Shrestha, Centria-ammattikorkeakoulu, (2016) : “RESEARCH ON PRODUCT LINE STRATEGY AND BRAND IDENTITY: A Case Study on Dabur Nepal Pvt. Ltd.”
[7] Lipan Sheikh,BRAC University, (2018) : “Brand promotion and successful marketing strategies of Dabur”
How to cite this paper
@article{1715903,
author = {Sujan Das},
title = {Understanding Marketing Strategy of Dabur India Ltd:2017-18 To 2021-22},
journal = {Iconic Research And Engineering Journals},
year = {2026},
volume = {9},
number = {10},
pages = {72-80},
issn = {2456-8880},
url = {https://www.irejournals.com/formatedpaper/1715903.pdf},
abstract = {This study analyzes the marketing strategy of Dabur India Limited from 2017-18 to 2021-22. This research analysis is based on data obtained from the annual report of Dabur India Limited and primary survey. This study explores the marketing strategies of Dabur India Limited through product, price place and promotion (known as 4PS) including branding strategy, packaging strategy, advertisement strategy, digital marketing strategy, SWOT Analysis. My areas of study include digital marketing strategies, new Ayurvedic innovations, analysis and interpretation of primary research, and how the company can achieve success in marketing strategies in the future, which will be discussed here.},
keywords = {Marketing,Dabur, SWOT, Ayurvedic, FMCG, 4PS },
month = {April},
doi = {https://doi.org/10.64388/IREV9I10-1715903}
}