Abstract
This study analyzes the marketing strategy of Dabur India Limited from 2017-18 to 2021-22. This research analysis is based on data obtained from the annual report of Dabur India Limited and primary survey. This study explores the marketing strategies of Dabur India Limited through product, price place and promotion (known as 4PS) including branding strategy, packaging strategy, advertisement strategy, digital marketing strategy, SWOT Analysis. My areas of study include digital marketing strategies, new Ayurvedic innovations, analysis and interpretation of primary research, and how the company can achieve success in marketing strategies in the future, which will be discussed here.
Keywords
Marketing,Dabur, SWOT, Ayurvedic, FMCG, 4PS
Citations
IRE Journals:
Sujan Das "Understanding Marketing Strategy of Dabur India Ltd:2017-18 To 2021-22" Iconic Research And Engineering Journals Volume 9 Issue 10 2026 Page 72-80
IEEE:
Sujan Das
"Understanding Marketing Strategy of Dabur India Ltd:2017-18 To 2021-22" Iconic Research And Engineering Journals, 9(10)
About IRE Journals
IRE Journals is an open access online journals established with an aim to publish high quality of research work in various diciplines. We have more than 6 years in publications. Over 2500+ papers already published.
Important Links
For Authors
Volume 8:
Issue 1, Issue 2, Issue 3, Issue 4, Issue 5, Issue 6, Issue 7, Issue 8, Issue 9, Issue 10, Issue 11, Issue 12Volume 7:
Issue 1, Issue 2, Issue 3, Issue 4, Issue 5, Issue 6, Issue 7, Issue 8, Issue 9, Issue 10, Issue 11, Issue 12Volume 6:
Issue 1, Issue 2, Issue 3, Issue 4, Issue 5, Issue 6, Issue 7, Issue 8, Issue 9, Issue 10, Issue 11, Issue 12Volume 5:
Issue 1, Issue 2, Issue 3, Issue 4, Issue 5, Issue 6, Issue 7, Issue 8, Issue 9, Issue 10, Issue 11, Issue 12Volume 4:
Issue 1, Issue 2, Issue 3, Issue 4, Issue 5, Issue 6, Issue 7, Issue 8, Issue 9, Issue 10, Issue 11, Issue 12Volume 3:
Issue 1, Issue 2, Issue 3, Issue 4, Issue 5, Issue 6, Issue 7, Issue 8, Issue 9, Issue 10, Issue 11, Issue 12