Understanding Marketing Strategy of Dabur India Ltd:2017-18 To 2021-22

@article{1715903,
      author = {Sujan Das},
      title = {Understanding Marketing Strategy of Dabur India Ltd:2017-18 To 2021-22},
      journal = {Iconic Research And Engineering Journals},
      year = {2026},
      volume = {9},
      number = {10},
      pages = {72-80},
      issn = {2456-8880},
      url = {https://www.irejournals.com/formatedpaper/1715903.pdf},
      abstract = {This study analyzes the marketing strategy of Dabur India Limited from 2017-18 to 2021-22. This research analysis is based on data obtained from the annual report of Dabur India Limited and primary survey. This study explores the marketing strategies of Dabur India Limited through product, price place and promotion (known as 4PS) including branding strategy, packaging strategy, advertisement strategy, digital marketing strategy, SWOT Analysis. My areas of study include digital marketing strategies, new Ayurvedic innovations, analysis and interpretation of primary research, and how the company can achieve success in marketing strategies in the future, which will be discussed here.},
      keywords = {Marketing,Dabur, SWOT, Ayurvedic, FMCG, 4PS },
      month = {April},
      doi = {https://doi.org/10.64388/IREV9I10-1715903}
  }