Bonny Youth’s Perception of Television Programme on Entrepreneurship in Rivers State

@article{1716459,
      author = {Oyokunyi Otu Ita Ph.D, Daniel Bassey Onobo, Ruth T. Batubo},
      title = {Bonny Youth’s Perception of Television Programme on Entrepreneurship in Rivers State},
      journal = {Iconic Research And Engineering Journals},
      year = {2026},
      volume = {9},
      number = {10},
      pages = {4977-4993},
      issn = {2456-8880},
      url = {https://www.irejournals.com/formatedpaper/1716459.pdf},
      abstract = {This study was set to find out the level of exposure of Bonny youths to entrepreneurship-related television programmes; ascertain how Bonny youths perceive the content and relevance of these programmes; investigate if these programmes influence the entrepreneurial aspirations of Bonny youths, and identify the challenges youths face in accessing these programmes. The study hinged on the Perception, Individual Difference and Uses and Gratifications theories. The researchers employed the survey research technique and the questionnaire was used as an instrument for data gathering. Data was collected from 383 respondents chosen as a sample to represent Bonny Youths, using Philip Meyer's recommendation for selecting sampling sizes. Also, the researchers used a multi-stage sampling procedure, where cluster sampling was used to first segment the population into clusters which in this case were the eight communities within Bonny Local Government Area which were; Finima, Banigo, Ayambo, Abalamabie, Okoloma, Kuruama, Sandfield and Oloma community. Next, the researchers used purposive sampling to select 48 youths from each community that were exposed to entrepreneurial programmes on television. Finally, an availability sampling procedure was used. With this, the researchers administered questionnaires to respondents that were available at the communities at the time of visit that met the required criterion of exposure to entrepreneurial programmes on television. Findings from the study revealed that 298 (79%) respondents watch television programmes on entrepreneurship weekly. While 270 (72%) respondents confirmed that entrepreneurial TV programmes motivated them to start or plan a business. It was recommended media organisations should leverage mobile applications, online streaming, and social media platforms to broadcast entrepreneurship-related programmes for easier and wider acceptance.},
      month = {April},
      doi = {https://doi.org/10.64388/IREV9I10-1716459}
  }