Green Marketing and Consumer Purchase Intentions: Environmental Consciousness Impact On Buying Behavior

References

[1] Ahmed, N., Li, C., Khan, A., Qalati, S. A., Naz, S., & Rana, F. (2021). Purchase intention toward organic food among young consumers using theory of planned behavior: Role of environmental concerns and environmental awareness. Journal of Environmental Planning and Management, 64(5), 796-822.

[2] Bulut, C., Nazli, M., Aydin, E., & Haque, A. U. (2021). The effect of environmental concern on conscious green consumption of post-millennials: The moderating role of greenwashing perceptions. Young Consumers, 22(2), 102-119.

[3] Capital One Shopping. (2023). Eco-conscious consumer statistics & trends 2023 report. Retrieved from https://capitaloneshopping.com/research/eco-conscious-consumer-statistics/

[4] Deloitte. (2022). 2022 Gen Z and millennial survey: Living and working with purpose in a transforming world. Deloitte Global.

[5] GlobeScan. (2023). More Americans say they are buying sustainable products in 2023. Retrieved from https://globescan.com/2023/05/14/insight-of-the-week-more-americans-say-they-are-buying-sustainable-products-in-2023/

[6] GWI Consumer Insights. (2023). Consumer spending trends: 10 key insights for 2023. Retrieved from https://www.gwi.com/blog/consumer-spending-trends

[7] Jin, J., Zhao, Q., & Santibanez-Gonzalez, E. D. R. (2020). How Chinese consumers' intentions for purchasing eco-labeled products are influenced by psychological factors. International Journal of Environmental Research and Public Health, 17(1), 265.

[8] Li, Y., & Shan, B. (2023). Exploring the role of health consciousness and environmental awareness in purchase intentions for green-packaged organic foods: An extended TPB model. Frontiers in Nutrition, 12, 1528016.

[9] Liang, H., Wu, Z., & Du, S. (2022). Study on the impact of environmental awareness, health consciousness, and individual basic conditions on the consumption intention of green furniture. Sustainable Futures, 8, 100245.

[10] Majeed, M. U., Aslam, S., Murtaza, S. A., Attila, S., & Molnár, E. (2022). Green marketing approaches and their impact on green purchase intentions: Mediating role of green brand image and consumer beliefs towards the environment. Sustainability, 14(18), 11703.

[11] PwC. (2022). Consumers willing to pay 9.7% sustainability premium: 2022 Voice of the Consumer Survey. Retrieved from https://www.pwc.com/gx/en/news-room/press-releases/2022/pwc-2022-voice-of-consumer-survey.html

[12] Reddy, K. P., Chandu, V., Srilakshmi, S., Thagaram, E., Sahyaja, C., & Osei, B. (2023). Consumers perception on green marketing towards eco-friendly fast moving consumer goods. SAGE Open, 13(2), 18479790231170962.

[13] Simon-Kucher & Partners. (2022). Sustainability's new normal: What 2022 consumers expect. Retrieved from https://www.simon-kucher.com/en/insights/sustainabilitys-new-normal-what-2022-consumers-expect

[14] The Roundup. (2023). 52 huge environmentally conscious consumer statistics 2023. Retrieved from https://theroundup.org/environmentally-conscious-consumer-statistics/

[15] Xie, S., & Madni, G. R. (2023). Impact of social media on young generation's green consumption behavior through subjective norms and perceived green value. Sustainability, 15(5), 3739.

[16] YouGov. (2022). Navigating sustainability: Insights into US consumer trends for 2022. Retrieved from https://business.yougov.com/content/48342-navigating-sustainability-insights-into-us-consumer-trends-for-2022

[17] Dr. Atul Kumar, Mr. Mohit Sharma and Ms. Abhilekha Baruah (2021), “Demonetization and e-monetization: A short-term medium-term, and a long-term impact review”, Proceedings of the International Conference on Standardizing Management Practices: Challenges & Opportunities, Faculty of Management Studies, Mohanlal Sukhadia University, Udaipur, Rajasthan, India (August 12 – 14, 2021), pp. 23. DOI: https://doi.org/10.5281/zenodo.6815640

[18] Dr. Atul Kumar, Apoorav Dalal, Chirantan Konwar, Mayank Agrawal (2021), “Display marketing on online media platforms and its effect on consumer behavior”, Proceedings of the national conference on Atmanirbhar Bharat: A Gateway to Future Growth & Development, Indira School of Business Studies, Pune, Maharashtra (September 18). DOI: https://doi.org/10.5281/zenodo.6815646

[19] omnath Patil, Smita Jadhav, Atul Kumar and Sakshi Raghuvanshi (2021), “Has covid-19 changed the core of marketing concepts?”, Proceedings of the International Fenerbahçe Conference on Covid-19 Studies in Social Sciences, FBU European Studies Application and Research Center, Istanbul, (September 30, 2021), pp. 69, ISBN 978-605-74033-1-5. DOI: https://doi.org/10.5281/zenodo.6815661

[20] Somnath Patil, Smita Jadhav, Atul Kumar and Bhawani Panwar (2021), “Perspective human capital in food industry performance”, Proceedings of the International Culture, Art and Literature Congress, UKSEK Publications, Ankara, Turkey, (October 8, 2021), pp. 391, ISBN 978-625-7464-29-1. DOI: https://doi.org/10.5281/zenodo.6815669

[21] Dr. Atul Kumar, Dr. Sheetal Darekar, Ms. Pooja Patil and Ms. Heena Ludhria (2021), “Vocal to local as effective retail marketing strategies for small retailing business in India 2021”, Proceedings of the International Archeology, Art, History and Cultural Heritage Congress, Adana, IKSAD Publications, Turkey (November 13-14, 2021), pp. 208, ISBN 978-625-7464-49-9. DOI: https://doi.org/10.5281/zenodo.6815681

@article{1716688,
      author = {Dr. Shravasti Jain, Dr. Manisha Saxena, Prof. Prashant Udas},
      title = {Green Marketing and Consumer Purchase Intentions: Environmental Consciousness Impact On Buying Behavior},
      journal = {Iconic Research And Engineering Journals},
      year = {2024},
      volume = {8},
      number = {2},
      pages = {1371-1381},
      issn = {2456-8880},
      url = {https://www.irejournals.com/formatedpaper/1716688.pdf},
      abstract = {Environmental consciousness has emerged as a pivotal factor influencing contemporary consumer behavior, fundamentally reshaping how brands approach marketing strategies and consumers make purchasing decisions. This study examines the relationship between green marketing initiatives and consumer purchase intentions, with particular focus on the mediating role of environmental consciousness in driving sustainable buying behavior. Through analysis of recent data from 2020-2023, this research reveals that 78% of consumers consider sustainability important, with 62% actively seeking eco-friendly products "always or often" - representing a significant increase from 27% in 2021. The findings demonstrate that consumers are willing to pay an average premium of 9.7% for sustainably produced goods, despite cost-of-living pressures. This comprehensive analysis provides insights into the effectiveness of green marketing strategies, the role of environmental awareness in purchase decisions, and the growing market demand for sustainable products, offering strategic guidance for businesses seeking to align with environmentally conscious consumer expectations.},
      keywords = {Green Marketing, Environmental Consciousness, Purchase Intentions, Sustainable Consumption, Eco-Friendly Products, Consumer Behavior},
      month = {August},
      doi = {https://doi.org/10.64388/IREV8I2-1716688}
  }