Augmented Reality in Retail Marketing: Customer Experience Enhancement and Technology Adoption Barriers
Abstract
This research paper examines the transformative impact of Augmented Reality (AR) technology on retail marketing, focusing on customer experience enhancement and the barriers hindering widespread adoption. Based on comprehensive analysis of recent market data from 2020-2022, this study reveals that the global AR retail market has grown from USD 2.22 billion in 2022 to a projected USD 11.64 billion by 2033, representing a 20% CAGR. The research demonstrates that AR implementation leads to significant improvements in customer engagement, with 94% higher conversion rates for products featuring AR content and a 25% reduction in product returns. However, adoption barriers persist, including technological limitations, high implementation costs, and infrastructure challenges. The study provides evidence-based insights into the current state of AR in retail marketing and offers strategic recommendations for successful implementation.
Keywords
Augmented Reality, Retail Marketing, Customer Experience, Technology Adoption, Digital Transformation
Citations
IRE Journals:
Dr. Shravasti Jain, Dr. Pranab Deb "Augmented Reality in Retail Marketing: Customer Experience Enhancement and Technology Adoption Barriers" Iconic Research And Engineering Journals Volume 8 Issue 8 2025 Page 1160-1171 https://doi.org/10.64388/IREV8I8-1716690
IEEE:
Dr. Shravasti Jain, Dr. Pranab Deb
"Augmented Reality in Retail Marketing: Customer Experience Enhancement and Technology Adoption Barriers" Iconic Research And Engineering Journals, 8(8) https://doi.org/10.64388/IREV8I8-1716690
About IRE Journals
IRE Journals is an open access online journals established with an aim to publish high quality of research work in various diciplines. We have more than 6 years in publications. Over 2500+ papers already published.
Important Links
For Authors
Volume 8:
Issue 1, Issue 2, Issue 3, Issue 4, Issue 5, Issue 6, Issue 7, Issue 8, Issue 9, Issue 10, Issue 11, Issue 12Volume 7:
Issue 1, Issue 2, Issue 3, Issue 4, Issue 5, Issue 6, Issue 7, Issue 8, Issue 9, Issue 10, Issue 11, Issue 12Volume 6:
Issue 1, Issue 2, Issue 3, Issue 4, Issue 5, Issue 6, Issue 7, Issue 8, Issue 9, Issue 10, Issue 11, Issue 12Volume 5:
Issue 1, Issue 2, Issue 3, Issue 4, Issue 5, Issue 6, Issue 7, Issue 8, Issue 9, Issue 10, Issue 11, Issue 12Volume 4:
Issue 1, Issue 2, Issue 3, Issue 4, Issue 5, Issue 6, Issue 7, Issue 8, Issue 9, Issue 10, Issue 11, Issue 12Volume 3:
Issue 1, Issue 2, Issue 3, Issue 4, Issue 5, Issue 6, Issue 7, Issue 8, Issue 9, Issue 10, Issue 11, Issue 12