Impact of Consumer Behavior on Modern Purchases

References

[1] Abdullaeva, Y. (2025). The influence of color aesthetics and lighting effects on consumer perception and behavior. Conference on Applied Research in Management Studies.

[2] Chen, T., Zuo, S., Li, C., Zhang, M., Mei, Q., & Bendersky, M. (2024). Unlocking the "why" of buying: Introducing a dataset and benchmark for purchase reason. arXiv.

[3] Chen, Y., Tajuddin, R. M., Zainol, A. S., & Suxia, Y. (2025). Toward understanding elderly consumers' impulse buying in digital marketing. International Journal of Research and Innovation in Social Science.

[4] Daiya, M., & Maheshwari, B. (2025). Impact of consumer-generated online reviews and ratings on purchase behavior and sales performance. Journal of Business and Commerce.

[5] Hosaini, A., Hosaini, A., & Rasoli, M. S. (2020). Consumer purchasing decision-making process and factors affecting consumers' purchasing decisions. International Journal of Scientific Research.

[6] Isbahi, M. (2023). Factors influencing purchase behavior: Consumer interest, price and product quality. Danadyaksa Journal of Management.

[7] Jerab, D. A. (2025). Factors influencing consumer purchase decisions in online shopping. ResearchGate Publication.

[8] Kotni, V. V. D. P. (2023). Factors affecting consumer purchase decision: Model testing and validation w.r.t. hand sanitizer consumer behavior. SSRN Electronic Journal.

[9] Kumar, A. (2025). Consumer behaviour: Understanding the dynamics of purchasing decisions in the modern market. International Journal of Advanced Research in Science, Communication and Technology.

[10] Lăzăroiu, G., Neguriță, O., Grecu, I., Grecu, G., & Mitran, P. C. (2020). Consumers' decision-making process on social commerce platforms: Online trust, perceived risk, and purchase intentions. Frontiers in Psychology.

[11] Li, S., & Jaharuddin, N. S. (2020). Identifying the key purchase factors for organic food among Chinese consumers. Agriculture & Food Security.

[12] Li, Y. (2025). Predicting consumer purchase propensity using big data and artificial intelligence. Advances in Economics, Management and Political Sciences.

[13] Rehman, S. U., Bhatti, A., Mohamed, R., & Ayoup, H. (2019). The moderating role of trust and commitment between consumer purchase intention and online shopping behavior. Journal of Innovation and Entrepreneurship.

[14] Rojhe, K. C. (2020). Review paper on factors influencing consumer behavior. ResearchGate Publication.

[15] Teixeira, E. A., & Dias, M. D. O. (2024). Consumer purchase behavior: A systematic literature review. ResearchGate Publication.

[16] Verma, A. (2020). Consumer behaviour in retail: Next logical purchase using deep neural network. arXiv.

[17] Rao, R., & Photchanachan, S. (2026). Influence mechanism of environmental stimulus and consumer ethnocentrism on purchasing behavior. arXiv.

@article{1716794,
      author = {Swayam Goyal, Akoijam David, Dr. Richa Pandey, Dr. Rakesh Sharma},
      title = {Impact of Consumer Behavior on Modern Purchases},
      journal = {Iconic Research And Engineering Journals},
      year = {2026},
      volume = {9},
      number = {10},
      pages = {2314-2319},
      issn = {2456-8880},
      url = {https://www.irejournals.com/formatedpaper/1716794.pdf},
      abstract = {The consumer behavior is of great importance in defining contemporary buying habits in the contemporary competitive and fast changing market. The rising access to information, technology and the expansion of online platforms have had a major impact on the consumer buying process. Contemporary consumers are more conscious, knowledgeable and choiceful which has made businesses to be more interested in getting to know the consumer preferences, attitudes, and motivations. This paper will examine how consumer behavior affects contemporary purchases and the aspects that are considered as the most influential determinants in consumer decision-making. Consumers make purchasing decisions based on various factors such as cultural, social, personal, psychological factors along with the impact of digital marketing, social media, online reviews, and brand image. According to primary data obtained via observation of 30 consumers, the results display that convenience, product quality, price sensitivity, brand reputation, and the digital influence are important factors in influencing modern buying behavior. The research findings reveal that consumers behavior is very influential in contemporary purchases and companies need to keep on adjusting to evolving tastes of customers to be competitive.},
      keywords = {Consumer Behavior, Buying Decisions, Online Influence, Brand Image, Online Reviews, Marketing Strategy.},
      month = {April},
      doi = {https://doi.org/10.64388/IREV9I10-1716794}
  }