Abstract
The consumer behavior is of great importance in defining contemporary buying habits in the contemporary competitive and fast changing market. The rising access to information, technology and the expansion of online platforms have had a major impact on the consumer buying process. Contemporary consumers are more conscious, knowledgeable and choiceful which has made businesses to be more interested in getting to know the consumer preferences, attitudes, and motivations. This paper will examine how consumer behavior affects contemporary purchases and the aspects that are considered as the most influential determinants in consumer decision-making. Consumers make purchasing decisions based on various factors such as cultural, social, personal, psychological factors along with the impact of digital marketing, social media, online reviews, and brand image. According to primary data obtained via observation of 30 consumers, the results display that convenience, product quality, price sensitivity, brand reputation, and the digital influence are important factors in influencing modern buying behavior. The research findings reveal that consumers behavior is very influential in contemporary purchases and companies need to keep on adjusting to evolving tastes of customers to be competitive.
Keywords
Consumer Behavior, Buying Decisions, Online Influence, Brand Image, Online Reviews, Marketing Strategy.
Citations
IRE Journals:
Swayam Goyal, Akoijam David, Dr. Richa Pandey, Dr. Rakesh Sharma "Impact of Consumer Behavior on Modern Purchases" Iconic Research And Engineering Journals Volume 9 Issue 10 2026 Page 2314-2319 https://doi.org/10.64388/IREV9I10-1716794
IEEE:
Swayam Goyal, Akoijam David, Dr. Richa Pandey, Dr. Rakesh Sharma
"Impact of Consumer Behavior on Modern Purchases" Iconic Research And Engineering Journals, 9(10) https://doi.org/10.64388/IREV9I10-1716794
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