Current Volume 9
Abstract
The study titled “Consumer Awareness and Purchase Intention of Organic Packaged Food in Coimbatore” focuses on analysing the level of awareness among consumers and their intention to purchase organic packaged food products. With increasing concern for health, food safety, and environmental sustainability, consumers are gradually shifting towards organic food consumption. The research examines consumer knowledge, perception, and factors influencing purchase decisions such as price, availability, and brand trust. The study reveals that although awareness about organic packaged food is increasing, actual purchase intention is influenced by factors like high price and limited availability. The study concludes that improving awareness, reducing price barriers, and enhancing product accessibility can significantly boost consumer adoption of organic packaged food.
Citations
IRE Journals:
Swetha N. S., A. David "Consumer Awareness and Purchase Intention of Organic Packaged Food in Coimbatore" Iconic Research And Engineering Journals Volume 9 Issue 10 2026 Page 2678-2683 https://doi.org/10.64388/IREV9I10-1716855
IEEE:
Swetha N. S., A. David
"Consumer Awareness and Purchase Intention of Organic Packaged Food in Coimbatore" Iconic Research And Engineering Journals, 9(10) https://doi.org/10.64388/IREV9I10-1716855
About IRE Journals
IRE Journals is an open access online journals established with an aim to publish high quality of research work in various diciplines. We have more than 6 years in publications. Over 2500+ papers already published.
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