Consumer Awareness and Purchase Intention of Organic Packaged Food in Coimbatore

@article{1716855,
      author = {Swetha N. S., A. David},
      title = {Consumer Awareness and Purchase Intention of Organic Packaged Food in Coimbatore},
      journal = {Iconic Research And Engineering Journals},
      year = {2026},
      volume = {9},
      number = {10},
      pages = {2678-2683},
      issn = {2456-8880},
      url = {https://www.irejournals.com/formatedpaper/1716855.pdf},
      abstract = {The study titled “Consumer Awareness and Purchase Intention of Organic Packaged Food in Coimbatore” focuses on analysing the level of awareness among consumers and their intention to purchase organic packaged food products. With increasing concern for health, food safety, and environmental sustainability, consumers are gradually shifting towards organic food consumption. The research examines consumer knowledge, perception, and factors influencing purchase decisions such as price, availability, and brand trust. The study reveals that although awareness about organic packaged food is increasing, actual purchase intention is influenced by factors like high price and limited availability. The study concludes that improving awareness, reducing price barriers, and enhancing product accessibility can significantly boost consumer adoption of organic packaged food.},
      month = {April},
      doi = {https://doi.org/10.64388/IREV9I10-1716855}
  }