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A Study On General Public Opinion Towards Service Promoted by KMCH Hospital in Coimbatore City
Subject area: Science,Engineering and Technology · Area of research: Hospitality
DOI: https://doi.org/10.64388/IREV9I10-1716887
Abstract
This study examines patient satisfaction and service quality perceptions at Kovai Medical Center and Hospital (KMCH) in Coimbatore, Tamil Nadu, a city known as the "Health City of India." With increasing competition among multi-specialty hospitals and rising patient expectations, understanding patient feedback has become essential for healthcare providers. The research employed a convenience sampling method, collecting primary data from 128 respondents through a structured questionnaire and Google Forms. The study analyzes demographic profiles, factors influencing hospital choice, satisfaction levels across medical and non-medical services, and overall patient perceptions. Key findings reveal that the quality of doctors and the hospital's reputation are the most influential factors for choosing KMCH. While patients express high satisfaction with medical treatment, doctor expertise, and emergency services, significant concerns remain regarding waiting times, billing process clarity, and perceived cost of treatment. Approximately 59.4% of respondents consider KMCH overpriced, and 53.9% reported facing some form of grievance during their visit. Nevertheless, 60.9% of patients are willing to recommend the hospital to others. The study concludes that while KMCH maintains strong clinical credibility and trust, improvements in administrative efficiency, pricing transparency, and grievance redressal mechanisms are necessary to enhance overall patient experience and long-term loyalty.
References
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How to cite this paper
@article{1716887,
author = {Dr. M. Jayanthi, Nishanth M, Rajesh R},
title = {A Study On General Public Opinion Towards Service Promoted by KMCH Hospital in Coimbatore City},
journal = {Iconic Research And Engineering Journals},
year = {2026},
volume = {9},
number = {10},
pages = {3862-3866},
issn = {2456-8880},
url = {https://www.irejournals.com/formatedpaper/1716887.pdf},
abstract = {This study examines patient satisfaction and service quality perceptions at Kovai Medical Center and Hospital (KMCH) in Coimbatore, Tamil Nadu, a city known as the "Health City of India." With increasing competition among multi-specialty hospitals and rising patient expectations, understanding patient feedback has become essential for healthcare providers. The research employed a convenience sampling method, collecting primary data from 128 respondents through a structured questionnaire and Google Forms. The study analyzes demographic profiles, factors influencing hospital choice, satisfaction levels across medical and non-medical services, and overall patient perceptions. Key findings reveal that the quality of doctors and the hospital's reputation are the most influential factors for choosing KMCH. While patients express high satisfaction with medical treatment, doctor expertise, and emergency services, significant concerns remain regarding waiting times, billing process clarity, and perceived cost of treatment. Approximately 59.4% of respondents consider KMCH overpriced, and 53.9% reported facing some form of grievance during their visit. Nevertheless, 60.9% of patients are willing to recommend the hospital to others. The study concludes that while KMCH maintains strong clinical credibility and trust, improvements in administrative efficiency, pricing transparency, and grievance redressal mechanisms are necessary to enhance overall patient experience and long-term loyalty.},
month = {April},
doi = {https://doi.org/10.64388/IREV9I10-1716887}
}