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Demographic Profile and Learning Styles of Accountancy Students in Laguna University: Basis for Enhancement Learning Program
Subject area: Management and Commerce · Area of research: Accounting
DOI: https://doi.org/10.64388/IREV9I10-1717142
Abstract
This study investigated the demographic profile and learning style preferences of Bachelor of Science in Accountancy (BSA) students at Laguna University during the Second Semester of Academic Year 2024–2025, with the aim of proposing enhancement learning programs responsive to students’ needs. Utilizing a quantitative descriptive-correlation research design, data were collected from all 124 BSA students through a validated questionnaire assessing four perceptual learning styles—visual, auditory, kinesthetic, and tactile—alongside demographic variables such as sex, age, year level, and general weighted average (GWA). Statistical tools, including descriptive statistics, t-tests, Welch’s ANOVA, and post-hoc analyses, were employed to determine significant variations among groups.Findings revealed that the majority of respondents were female, aged 18–21, mostly in their second year, and generally performing within high academic standing. Visual learning emerged as the most assessed style, followed by auditory, tactile, and kinesthetic styles. No significant differences in learning style preferences were found when respondents were grouped by sex, year level, or GWA. However, a significant difference in visual learning assessment was observed across age groups, with students aged 24 and above showing markedly lower reliance on visual learning strategies. Responses from the open-ended question further emphasized the need for peer tutoring sessions, strategy-focused workshops, multimodal instructional materials, and more hands-on learning activities.Based on these findings, the study recommends the development of enhancement learning programs that integrate visual aids, interactive discussions, experiential tasks, and technology-supported instructional resources. These interventions aim to accommodate different learning style preferences and support improved academic performance in terms of general weighted average among Accountancy students. The results also contribute baseline data for future research on personalized learning approaches in accounting education.
Keywords
Accountancy, Learning Styles, Demographic Profile, Enhancement Learning Program
References
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How to cite this paper
@article{1717142,
author = {Castillo, Juliana F., Consignado, Maria Maui Aubrey; Cordis, Rovic, Flores, Reymart; Mendoza, Danicah Odezha, Miras, Arabella; Bajaro, Lizeth Monreal, Siguenza, Charlene; Dr. Norayda M. Dimaculangan},
title = {Demographic Profile and Learning Styles of Accountancy Students in Laguna University: Basis for Enhancement Learning Program},
journal = {Iconic Research And Engineering Journals},
year = {2026},
volume = {9},
number = {10},
pages = {4124-4132},
issn = {2456-8880},
url = {https://www.irejournals.com/formatedpaper/1717142.pdf},
abstract = {This study investigated the demographic profile and learning style preferences of Bachelor of Science in Accountancy (BSA) students at Laguna University during the Second Semester of Academic Year 2024–2025, with the aim of proposing enhancement learning programs responsive to students’ needs. Utilizing a quantitative descriptive-correlation research design, data were collected from all 124 BSA students through a validated questionnaire assessing four perceptual learning styles—visual, auditory, kinesthetic, and tactile—alongside demographic variables such as sex, age, year level, and general weighted average (GWA). Statistical tools, including descriptive statistics, t-tests, Welch’s ANOVA, and post-hoc analyses, were employed to determine significant variations among groups.Findings revealed that the majority of respondents were female, aged 18–21, mostly in their second year, and generally performing within high academic standing. Visual learning emerged as the most assessed style, followed by auditory, tactile, and kinesthetic styles. No significant differences in learning style preferences were found when respondents were grouped by sex, year level, or GWA. However, a significant difference in visual learning assessment was observed across age groups, with students aged 24 and above showing markedly lower reliance on visual learning strategies. Responses from the open-ended question further emphasized the need for peer tutoring sessions, strategy-focused workshops, multimodal instructional materials, and more hands-on learning activities.Based on these findings, the study recommends the development of enhancement learning programs that integrate visual aids, interactive discussions, experiential tasks, and technology-supported instructional resources. These interventions aim to accommodate different learning style preferences and support improved academic performance in terms of general weighted average among Accountancy students. The results also contribute baseline data for future research on personalized learning approaches in accounting education.},
keywords = {Accountancy, Learning Styles, Demographic Profile, Enhancement Learning Program},
month = {April},
doi = {https://doi.org/10.64388/IREV9I10-1717142}
}