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Ecolinguistic Ideologies and ESG Communication in Wake Up Everyone by Greg Mbajiorgu
Subject area: Arts, Social Sciences and Humanities · Area of research: Ecolinguistics
DOI: https://doi.org/10.64388/IREV9I11-1717164
Abstract
This paper examines how ecolinguistic choices in Wake Up Everyone construct and communicate competing environmental ideologies and how these align with contemporary Environmental, Social, and Governance (ESG) communication principles. Through qualitative discourse analysis, the study explores how language frames climate change, responsibility, and sustainability practices. The findings reveal that the text reflects real-world communication challenges, including fatalistic narratives, resistance to sustainable practices, issues of credibility, and the need for clear, action-oriented messaging. The paper argues that effective ESG communication depends not only on policies and actions but also on the strategic use of language to promote accountability, inclusivity, and behavioural change.
Keywords
Climate Change, Ecolinguistics, ESG Communication, Sustainability Discourse, Environmental Responsibility
How to cite this paper
@article{1717164,
author = {Lydia Fakorede (Ph.D)},
title = {Ecolinguistic Ideologies and ESG Communication in Wake Up Everyone by Greg Mbajiorgu},
journal = {Iconic Research And Engineering Journals},
year = {2026},
volume = {9},
number = {11},
pages = {5762-5764},
issn = {2456-8880},
url = {https://www.irejournals.com/formatedpaper/1717164.pdf},
abstract = {This paper examines how ecolinguistic choices in Wake Up Everyone construct and communicate competing environmental ideologies and how these align with contemporary Environmental, Social, and Governance (ESG) communication principles. Through qualitative discourse analysis, the study explores how language frames climate change, responsibility, and sustainability practices. The findings reveal that the text reflects real-world communication challenges, including fatalistic narratives, resistance to sustainable practices, issues of credibility, and the need for clear, action-oriented messaging. The paper argues that effective ESG communication depends not only on policies and actions but also on the strategic use of language to promote accountability, inclusivity, and behavioural change.},
keywords = {Climate Change, Ecolinguistics, ESG Communication, Sustainability Discourse, Environmental Responsibility},
month = {May},
doi = {https://doi.org/10.64388/IREV9I11-1717164}
}