Consumer Buying Behaviour Towards Himalaya Herbal Skincare Products

• Author(s): Siva Bhuvaneshwari; Dr. A. Jayanthi
• Paper ID: 1717430
• Page: 311-313
• Published Date: 06-05-2026
• Published In: Iconic Research And Engineering Journals
• Publisher: IRE Journals
• e-ISSN: 2456-8880
• Volume/Issue: Volume 9 Issue 11 May-2026

Abstract

This research study focuses on understanding consumer buying behaviour towards herbal skincare products with special reference to Himalaya Herbals. The increasing awareness regarding chemical-free and natural skincare solutions has led to a major shift in consumer preferences. The study aims to analyze consumer perception, identify key factors influencing purchase decisions, and examine the role of demographic variables in shaping consumer behaviour. Data was collected through structured questionnaires and analyzed using percentage and frequency methods. The results indicate that quality, natural ingredients, brand trust, pricing, and social media influence are the major determinants of consumer buying behaviour. The study also highlights the importance of digital marketing and customer satisfaction in building long-term brand loyalty.

Keywords

Consumer Behaviour, Herbal Skincare, Himalaya Herbals, Brand Trust, Purchase Decision, Customer Satisfaction, Natural Products

Citations

IRE Journals:
Siva Bhuvaneshwari, Dr. A. Jayanthi "Consumer Buying Behaviour Towards Himalaya Herbal Skincare Products" Iconic Research And Engineering Journals Volume 9 Issue 11 2026 Page 311-313 https://doi.org/10.64388/IREV9I11-1717430

IEEE:
Siva Bhuvaneshwari, Dr. A. Jayanthi "Consumer Buying Behaviour Towards Himalaya Herbal Skincare Products" Iconic Research And Engineering Journals, 9(11) https://doi.org/10.64388/IREV9I11-1717430