Current Volume 9
Abstract
The credibility of product ratings on e-commerce platforms is increasingly threatened by the phenomenon of rating inflation, where average scores are artificially elevated due to biased feedback and manipulative practices. This study examines the factors contributing to inflated ratings for laptops on major platforms and analyzes the resulting gap between consumer perception and actual product satisfaction. The research investigates the impact of this distortion on consumer trust, purchase behavior, and market fairness among sellers. Findings indicate that while consumers heavily depend on ratings for high-investment products like laptops, a significant portion has experienced a mismatch between online scores and actual performance. The study concludes that rating inflation erodes the integrity of digital marketplaces and emphasizes the need for robust verification mechanisms, algorithmic transparency, and enhanced consumer awareness to restore trust.
Citations
IRE Journals:
Dr. D. Malarvizhi Msc., M.Phil., Ph.D., B. Dayanand "A Study On Inflation of Product Rating On E-Commerce Platform for Laptops" Iconic Research And Engineering Journals Volume 9 Issue 11 2026 Page 774-778 https://doi.org/10.64388/IREV9I11-1717434
IEEE:
Dr. D. Malarvizhi Msc., M.Phil., Ph.D., B. Dayanand
"A Study On Inflation of Product Rating On E-Commerce Platform for Laptops" Iconic Research And Engineering Journals, 9(11) https://doi.org/10.64388/IREV9I11-1717434
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