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A Study on Factors Influencing Customers Acceptability of The BHIM UPI App in Digital Financial Services
Subject area: Management and Commerce · Area of research: Digital Payments / Financial Services
DOI: https://doi.org/10.64388/IREV9I11-1717437
Abstract
The main purpose of this paper is to look into the constantly changing field of digital finance in India and assess the feasibility of the widespread use of BHIM UPI among the average users. In fact, considering the rapid development of the digital payment system in the country, it has become clear that UPI is an incredibly efficient way to transfer money electronically. Therefore, this paper seeks to explore the user experience by comparing convenience, speed, and security of such applications. By conducting the surveys and using already available studies on the issue, the author will try to find out whether it is the availability of technology or some other factors that determine adoption rates. In essence, the results obtained indicate some kind of contradiction – while people appreciate the benefits of using UPI, they continue being concerned about issues of lack of digital literacy, absence of constant connection, and fear of cybercrime. Another important aspect is that, according to the surveys, the "Digital India" campaign launched by the authorities proves to be successful since citizens begin moving away from cash. For BHIM UPI to achieve its full potential, however, the study indicates that the improvements in technology must be complemented by an increased emphasis on consumer awareness as well as clearer security protocols. In essence, it aims at establishing a high degree of confidence whereby digital payment transactions are made seamlessly and become part and parcel of every citizen's lifestyle.
Keywords
Digital Finance, BHIM UPI, UPI, and Mobile Banking Applications Digital Payments, Security, Customer Acceptance, and Financial Inclusion.
References
[1] Kanujiya, P. K. (2025). Intentions for adopting unified payments interface (UPI): Empirical analysis with extended UTAUT2 model incorporating trust, interoperability, and observability. International Journal of Financial Technology Research, 12(2), 45–60.
[2] Kiran, K. P. (2025). Determinants of adoption of UPI in India: Application of UTAUT model. Journal of Digital Finance and Banking, 8(1), 22–35.
[3] Mehta, R. (2024). Growth and trends in digital payment systems in India. Journal of Financial Innovation, 10(3), 78–92.
[4] Patel, S., & Verma, R. (2025). Digital payment system adoption in rural areas of India: Challenges and opportunities. International Journal of Rural Development Studies, 15(1), 101– 115.
[5] Reddy, M. (2025). Influence of demographic factors on digital payment adoption in India. Asian Journal of Management Studies, 9(2), 55– 70.
[6] Sharma, A., & Singh, V. (2025). Customer perception of risk and adoption of digital payment systems in India. Journal of Electronic Commerce Studies, 14(2), 33–47.
[7] Gupta, P., Sharma, N., & Jain, R. (2022). Diffusion of innovation approach to analyzing adoption of UPI services. International Journal of Innovation and Technology Management, 19(4), 1–15.
[8] National Payments Corporation of India. (2024). UPI product statistics and annual report.
[9] Reserve Bank of India. (2023). Report on digital payments index.
How to cite this paper
@article{1717437,
author = {Adarsh Bajpai, Dr. Apoorwa Mishra},
title = {A Study on Factors Influencing Customers Acceptability of The BHIM UPI App in Digital Financial Services},
journal = {Iconic Research And Engineering Journals},
year = {2026},
volume = {9},
number = {11},
pages = {173-179},
issn = {2456-8880},
url = {https://www.irejournals.com/formatedpaper/1717437.pdf},
abstract = {The main purpose of this paper is to look into the constantly changing field of digital finance in India and assess the feasibility of the widespread use of BHIM UPI among the average users. In fact, considering the rapid development of the digital payment system in the country, it has become clear that UPI is an incredibly efficient way to transfer money electronically. Therefore, this paper seeks to explore the user experience by comparing convenience, speed, and security of such applications. By conducting the surveys and using already available studies on the issue, the author will try to find out whether it is the availability of technology or some other factors that determine adoption rates. In essence, the results obtained indicate some kind of contradiction – while people appreciate the benefits of using UPI, they continue being concerned about issues of lack of digital literacy, absence of constant connection, and fear of cybercrime. Another important aspect is that, according to the surveys, the "Digital India" campaign launched by the authorities proves to be successful since citizens begin moving away from cash. For BHIM UPI to achieve its full potential, however, the study indicates that the improvements in technology must be complemented by an increased emphasis on consumer awareness as well as clearer security protocols. In essence, it aims at establishing a high degree of confidence whereby digital payment transactions are made seamlessly and become part and parcel of every citizen's lifestyle.},
keywords = {Digital Finance, BHIM UPI, UPI, and Mobile Banking Applications Digital Payments, Security, Customer Acceptance, and Financial Inclusion.},
month = {May},
doi = {https://doi.org/10.64388/IREV9I11-1717437}
}