Current Volume 9
Abstract
This study examines consumer satisfaction at Sarda Dairy Food Products Ltd. by analyzing key factors such as product quality, pricing, packaging, availability, and overall customer experience. The research is based on primary data collected through a structured questionnaire distributed among 30 consumers, out of which 17 valid responses were analyzed. The objective of the study is to understand consumer perceptions, identify preferences, and highlight areas for improvement. The findings indicate that a majority of consumers are satisfied with the products offered by Sarda Dairy, with 60% of respondents reporting a high level of satisfaction. Milk emerged as the most preferred product category, reflecting its consistent demand and quality. The study also reveals that product quality and availability are major strengths of the company. However, certain areas such as packaging and product variety require improvement to meet evolving customer expectations. Overall, the study concludes that Sarda Dairy Food Products Ltd. has established a strong market presence and positive customer perception. By focusing on innovation, improving packaging, and expanding product offerings, the company can further enhance customer satisfaction and strengthen its competitive position in the dairy industry.
Keywords
Consumer Satisfaction, Dairy Industry, Consumer Behavior, Product Quality, Customer Preference, Packaging, Pricing Strategy, Sarda Dairy, Customer Loyalty, Market Analysis
Citations
IRE Journals:
Ajay Kumar Sahu, Prof. (Dr.) Monika Sainy "Consumer Satisfaction at Sarda Dairy Food Product LTD" Iconic Research And Engineering Journals Volume 9 Issue 11 2026 Page 636-642
IEEE:
Ajay Kumar Sahu, Prof. (Dr.) Monika Sainy
"Consumer Satisfaction at Sarda Dairy Food Product LTD" Iconic Research And Engineering Journals, 9(11)
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