Current Volume 9
Bridging the Gap Between Communication and Execution: Automated Decision Capture and Task Integration in Small-to-Mid-Sized Enterprises
Abstract
This paper examines the operational gap between communication and task execution in small-to-mid-sized enterprises (SMEs) employing 20–200 staff, and investigates whether a centralised productivity platform capable of automatically capturing decisions from conversational channels can reduce coordination failures. Drawing on Media Synchronicity Theory (MST; Dennis & Valacich, 1999), which distinguishes between conveyance the transmission of information and convergence the development of shared understanding and actionable agreement. The study identifies a structural misalignment in contemporary productivity environments. Tools such as Slack, email, and spreadsheets support conveyance effectively but fail to translate decisions into structured, trackable tasks, resulting in an estimated 15–25% of tasks experiencing delays, rework, or missed follow-ups. To measure the severity of this gap and assess user readiness for a platform-based solution, a 15-item, seven-point Likert scale instrument was developed spanning four constructs: digital tool usage and collaboration, communication clarity and information retrieval, task coordination and accountability, and platform adoption readiness. A total of 45 participants drawn from mid-level project management and operations roles completed the survey after systematic data screening. Reliability analysis confirmed excellent internal consistency (Cronbach’s α = .943), validating the instrument for further use. Item means revealed that decision documentation (M = 5.02) and miscommunication resilience (M = 4.64) are perceived as the weakest coordination dimensions, while platform adoption readiness attracted favourable ratings (M > 5.50), signalling positive organisational receptiveness to automation-based solutions. The findings provide both a validated measurement instrument and initial empirical evidence supporting the case for automated decision-capture platforms in SME coordination workflows.
Keywords
Automated Decision Capture, Media Synchronicity Theory, Task Coordination, Workplace Productivity
Citations
IRE Journals:
Kommula Raja Rishitha, Sharon Jacob, Prashanth Cherian Kochuveetil "Bridging the Gap Between Communication and Execution: Automated Decision Capture and Task Integration in Small-to-Mid-Sized Enterprises" Iconic Research And Engineering Journals Volume 9 Issue 11 2026 Page 912-920 https://doi.org/10.64388/IREV9I11-1717555
IEEE:
Kommula Raja Rishitha, Sharon Jacob, Prashanth Cherian Kochuveetil
"Bridging the Gap Between Communication and Execution: Automated Decision Capture and Task Integration in Small-to-Mid-Sized Enterprises" Iconic Research And Engineering Journals, 9(11) https://doi.org/10.64388/IREV9I11-1717555
About IRE Journals
IRE Journals is an open access online journals established with an aim to publish high quality of research work in various diciplines. We have more than 6 years in publications. Over 2500+ papers already published.
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