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Bridging the Gap Between Communication and Execution: Automated Decision Capture and Task Integration in Small-to-Mid-Sized Enterprises
Subject area: Science,Engineering and Technology · Area of research: SaaS Productivity Platform
DOI: https://doi.org/10.64388/IREV9I11-1717555
Abstract
This paper examines the operational gap between communication and task execution in small-to-mid-sized enterprises (SMEs) employing 20–200 staff, and investigates whether a centralised productivity platform capable of automatically capturing decisions from conversational channels can reduce coordination failures. Drawing on Media Synchronicity Theory (MST; Dennis & Valacich, 1999), which distinguishes between conveyance the transmission of information and convergence the development of shared understanding and actionable agreement. The study identifies a structural misalignment in contemporary productivity environments. Tools such as Slack, email, and spreadsheets support conveyance effectively but fail to translate decisions into structured, trackable tasks, resulting in an estimated 15–25% of tasks experiencing delays, rework, or missed follow-ups. To measure the severity of this gap and assess user readiness for a platform-based solution, a 15-item, seven-point Likert scale instrument was developed spanning four constructs: digital tool usage and collaboration, communication clarity and information retrieval, task coordination and accountability, and platform adoption readiness. A total of 45 participants drawn from mid-level project management and operations roles completed the survey after systematic data screening. Reliability analysis confirmed excellent internal consistency (Cronbach’s α = .943), validating the instrument for further use. Item means revealed that decision documentation (M = 5.02) and miscommunication resilience (M = 4.64) are perceived as the weakest coordination dimensions, while platform adoption readiness attracted favourable ratings (M > 5.50), signalling positive organisational receptiveness to automation-based solutions. The findings provide both a validated measurement instrument and initial empirical evidence supporting the case for automated decision-capture platforms in SME coordination workflows.
Keywords
Automated Decision Capture, Media Synchronicity Theory, Task Coordination, Workplace Productivity
References
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How to cite this paper
@article{1717555,
author = {Kommula Raja Rishitha, Sharon Jacob, Prashanth Cherian Kochuveetil},
title = {Bridging the Gap Between Communication and Execution: Automated Decision Capture and Task Integration in Small-to-Mid-Sized Enterprises},
journal = {Iconic Research And Engineering Journals},
year = {2026},
volume = {9},
number = {11},
pages = {912-920},
issn = {2456-8880},
url = {https://www.irejournals.com/formatedpaper/1717555.pdf},
abstract = {This paper examines the operational gap between communication and task execution in small-to-mid-sized enterprises (SMEs) employing 20–200 staff, and investigates whether a centralised productivity platform capable of automatically capturing decisions from conversational channels can reduce coordination failures. Drawing on Media Synchronicity Theory (MST; Dennis & Valacich, 1999), which distinguishes between conveyance the transmission of information and convergence the development of shared understanding and actionable agreement. The study identifies a structural misalignment in contemporary productivity environments. Tools such as Slack, email, and spreadsheets support conveyance effectively but fail to translate decisions into structured, trackable tasks, resulting in an estimated 15–25% of tasks experiencing delays, rework, or missed follow-ups. To measure the severity of this gap and assess user readiness for a platform-based solution, a 15-item, seven-point Likert scale instrument was developed spanning four constructs: digital tool usage and collaboration, communication clarity and information retrieval, task coordination and accountability, and platform adoption readiness. A total of 45 participants drawn from mid-level project management and operations roles completed the survey after systematic data screening. Reliability analysis confirmed excellent internal consistency (Cronbach’s α = .943), validating the instrument for further use. Item means revealed that decision documentation (M = 5.02) and miscommunication resilience (M = 4.64) are perceived as the weakest coordination dimensions, while platform adoption readiness attracted favourable ratings (M > 5.50), signalling positive organisational receptiveness to automation-based solutions. The findings provide both a validated measurement instrument and initial empirical evidence supporting the case for automated decision-capture platforms in SME coordination workflows.},
keywords = {Automated Decision Capture, Media Synchronicity Theory, Task Coordination, Workplace Productivity},
month = {May},
doi = {https://doi.org/10.64388/IREV9I11-1717555}
}