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1717639 Vol 9 · Issue 11 Download Paper

Financial Literacy and Investment Trends Among Young Investors: A Secondary Data Analysis

Vicky Kumr Anjita Khandelwal

Subject area: Management and Commerce  ·  Area of research: Finance

DOI: https://doi.org/10.64388/IREV9I11-1717639

Abstract

This study examines the financial literacy levels and investment trends among young investors in India, particularly millennials and Generation Z aged between 18 and 35 years. Using secondary data sourced from published reports, academic journals, SEBI publications, NSE/BSE statistics, AMFI data, and reputable financial databases, this paper analyzes the evolving investment landscape post-COVID-19. The findings reveal a significant rise in retail participation in equity markets, a surge in mutual fund SIP investments, and increasing engagement with digital platforms and fintech applications. However, the analysis also highlights persistent gaps in financial literacy, particularly regarding risk management, diversification strategies, and long-term financial planning. The study concludes with recommendations for educational institutions, regulatory bodies, and policymakers to bridge the financial literacy gap and foster sustainable investment behavior among India's youth.

Keywords

Financial Literacy, Young Investors, Investment Trends, Mutual Funds, Equity Markets, Fintech, SEBI, Millennials, Gen Z, Secondary Data Analysis

References

[1] Agarwal, S., &Mazumder, B. (2013). Cognitive abilities and household financial decision making. American Economic Journal: Applied Economics, 5(1), 193–219.

[2] AMFI. (2023). SIP Data and Mutual Fund Statistics – FY 2022–23. Association of Mutual Funds in India. Retrieved from https://www.amfiindia.com

[3] Atkinson, A., & Messy, F. (2012). Measuring financial literacy: Results of the OECD/International Network on Financial Education (INFE) Pilot Study. OECD Working Papers on Finance, Insurance and Private Pensions, No. 15.

[4] Chandra, A. (2022). Investment behavior and behavioral biases among young retail investors in India. Indian Journal of Finance, 16(4), 45–62.

[5] Deloitte India. (2022). The Future of Investing: A Report on Young Investor Behavior in India. Deloitte Touche Tohmatsu India LLP.

[6] Gupta, R., & Sharma, P. (2021). Peer influence and first-time investing: Evidence from India's post-COVID retail investor boom. SSRN Working Paper. https://doi.org/10.2139/ssrn.3856702

[7] Klapper, L., & Lusardi, A. (2020). Financial literacy and financial resilience: Evidence from around the world. Financial Management, 49(3), 589–614.

[8] KPMG-NASSCOM. (2022). India Fintech Report 2022: Growth, Trends and Future Outlook. KPMG India and NASSCOM.

[9] Lusardi, A., & Mitchell, O. S. (2014). The economic importance of financial literacy: Theory and evidence. Journal of Economic Literature, 52(1), 5–44.

[10] NCFE. (2020). National Financial Literacy and Inclusion Survey (NCFE-FLIS). National Centre for Financial Education. Mumbai: NCFE.

[11] NSE India. (2023). NSE Market Statistics and Investor Demographics Report FY 2022–23. National Stock Exchange of India. Retrieved from https://www.nseindia.com

[12] RBI. (2023). Report on Household Finance: Financial Behavior and Investment Patterns. Reserve Bank of India. Retrieved from https://www.rbi.org.in

[13] SEBI. (2023). Annual Report 2022–23. Securities and Exchange Board of India. Retrieved from https://www.sebi.gov.in

[14] SEBI. (2023). Consultation Paper on Association of SEBI Registered Intermediaries/Regulated Entities with Finfluencers. Securities and Exchange Board of India.

[15] Volpe, R. P., Chen, H., & Liu, S. (2006). An analysis of the importance of personal finance topics and the level of knowledge possessed by working adults. Financial Services Review, 15(1), 81–98.

How to cite this paper

Vicky Kumr, Anjita Khandelwal "Financial Literacy and Investment Trends Among Young Investors: A Secondary Data Analysis" Iconic Research And Engineering Journals Volume 9 Issue 11 2026 Page 1468-1472 https://doi.org/10.64388/IREV9I11-1717639
Vicky Kumr, Anjita Khandelwal "Financial Literacy and Investment Trends Among Young Investors: A Secondary Data Analysis" Iconic Research And Engineering Journals, vol. 9, no. 11, May. 2026, doi: https://doi.org/10.64388/IREV9I11-1717639
Vicky Kumr, Anjita Khandelwal (2026). Financial Literacy and Investment Trends Among Young Investors: A Secondary Data Analysis. Iconic Research And Engineering Journals, 9(11). doi: https://doi.org/10.64388/IREV9I11-1717639
Vicky Kumr, Anjita Khandelwal "Financial Literacy and Investment Trends Among Young Investors: A Secondary Data Analysis" Iconic Research And Engineering Journals, vol. 9, no. 11, May. 2026. Crossref, https://doi.org/10.64388/IREV9I11-1717639
@article{1717639,
      author = {Vicky Kumr, Anjita Khandelwal},
      title = {Financial Literacy and Investment Trends Among Young Investors: A Secondary Data Analysis},
      journal = {Iconic Research And Engineering Journals},
      year = {2026},
      volume = {9},
      number = {11},
      pages = {1468-1472},
      issn = {2456-8880},
      url = {https://www.irejournals.com/formatedpaper/1717639.pdf},
      abstract = {This study examines the financial literacy levels and investment trends among young investors in India, particularly millennials and Generation Z aged between 18 and 35 years. Using secondary data sourced from published reports, academic journals, SEBI publications, NSE/BSE statistics, AMFI data, and reputable financial databases, this paper analyzes the evolving investment landscape post-COVID-19. The findings reveal a significant rise in retail participation in equity markets, a surge in mutual fund SIP investments, and increasing engagement with digital platforms and fintech applications. However, the analysis also highlights persistent gaps in financial literacy, particularly regarding risk management, diversification strategies, and long-term financial planning. The study concludes with recommendations for educational institutions, regulatory bodies, and policymakers to bridge the financial literacy gap and foster sustainable investment behavior among India's youth.},
      keywords = {Financial Literacy, Young Investors, Investment Trends, Mutual Funds, Equity Markets, Fintech, SEBI, Millennials, Gen Z, Secondary Data Analysis},
      month = {May},
      doi = {https://doi.org/10.64388/IREV9I11-1717639}
  }