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Financial Literacy and Investment Trends Among Young Investors: A Secondary Data Analysis
Subject area: Management and Commerce · Area of research: Finance
DOI: https://doi.org/10.64388/IREV9I11-1717639
Abstract
This study examines the financial literacy levels and investment trends among young investors in India, particularly millennials and Generation Z aged between 18 and 35 years. Using secondary data sourced from published reports, academic journals, SEBI publications, NSE/BSE statistics, AMFI data, and reputable financial databases, this paper analyzes the evolving investment landscape post-COVID-19. The findings reveal a significant rise in retail participation in equity markets, a surge in mutual fund SIP investments, and increasing engagement with digital platforms and fintech applications. However, the analysis also highlights persistent gaps in financial literacy, particularly regarding risk management, diversification strategies, and long-term financial planning. The study concludes with recommendations for educational institutions, regulatory bodies, and policymakers to bridge the financial literacy gap and foster sustainable investment behavior among India's youth.
Keywords
Financial Literacy, Young Investors, Investment Trends, Mutual Funds, Equity Markets, Fintech, SEBI, Millennials, Gen Z, Secondary Data Analysis
References
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[2] AMFI. (2023). SIP Data and Mutual Fund Statistics – FY 2022–23. Association of Mutual Funds in India. Retrieved from https://www.amfiindia.com
[3] Atkinson, A., & Messy, F. (2012). Measuring financial literacy: Results of the OECD/International Network on Financial Education (INFE) Pilot Study. OECD Working Papers on Finance, Insurance and Private Pensions, No. 15.
[4] Chandra, A. (2022). Investment behavior and behavioral biases among young retail investors in India. Indian Journal of Finance, 16(4), 45–62.
[5] Deloitte India. (2022). The Future of Investing: A Report on Young Investor Behavior in India. Deloitte Touche Tohmatsu India LLP.
[6] Gupta, R., & Sharma, P. (2021). Peer influence and first-time investing: Evidence from India's post-COVID retail investor boom. SSRN Working Paper. https://doi.org/10.2139/ssrn.3856702
[7] Klapper, L., & Lusardi, A. (2020). Financial literacy and financial resilience: Evidence from around the world. Financial Management, 49(3), 589–614.
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[9] Lusardi, A., & Mitchell, O. S. (2014). The economic importance of financial literacy: Theory and evidence. Journal of Economic Literature, 52(1), 5–44.
[10] NCFE. (2020). National Financial Literacy and Inclusion Survey (NCFE-FLIS). National Centre for Financial Education. Mumbai: NCFE.
[11] NSE India. (2023). NSE Market Statistics and Investor Demographics Report FY 2022–23. National Stock Exchange of India. Retrieved from https://www.nseindia.com
[12] RBI. (2023). Report on Household Finance: Financial Behavior and Investment Patterns. Reserve Bank of India. Retrieved from https://www.rbi.org.in
[13] SEBI. (2023). Annual Report 2022–23. Securities and Exchange Board of India. Retrieved from https://www.sebi.gov.in
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[15] Volpe, R. P., Chen, H., & Liu, S. (2006). An analysis of the importance of personal finance topics and the level of knowledge possessed by working adults. Financial Services Review, 15(1), 81–98.
How to cite this paper
@article{1717639,
author = {Vicky Kumr, Anjita Khandelwal},
title = {Financial Literacy and Investment Trends Among Young Investors: A Secondary Data Analysis},
journal = {Iconic Research And Engineering Journals},
year = {2026},
volume = {9},
number = {11},
pages = {1468-1472},
issn = {2456-8880},
url = {https://www.irejournals.com/formatedpaper/1717639.pdf},
abstract = {This study examines the financial literacy levels and investment trends among young investors in India, particularly millennials and Generation Z aged between 18 and 35 years. Using secondary data sourced from published reports, academic journals, SEBI publications, NSE/BSE statistics, AMFI data, and reputable financial databases, this paper analyzes the evolving investment landscape post-COVID-19. The findings reveal a significant rise in retail participation in equity markets, a surge in mutual fund SIP investments, and increasing engagement with digital platforms and fintech applications. However, the analysis also highlights persistent gaps in financial literacy, particularly regarding risk management, diversification strategies, and long-term financial planning. The study concludes with recommendations for educational institutions, regulatory bodies, and policymakers to bridge the financial literacy gap and foster sustainable investment behavior among India's youth.},
keywords = {Financial Literacy, Young Investors, Investment Trends, Mutual Funds, Equity Markets, Fintech, SEBI, Millennials, Gen Z, Secondary Data Analysis},
month = {May},
doi = {https://doi.org/10.64388/IREV9I11-1717639}
}