Current Volume 9
Impact of Digital Marketing On Customer Acquisition: A Study with Reference to Sai SGS Roofings PVT LTD
Abstract
Digital marketing has become an essential strategy for customer acquisition in modern business environments. This study examines the impact of digital marketing on customer acquisition in Sai SGS Roofings Pvt Ltd, a roofing manufacturing company located in Chennai. The research analyzes the effectiveness of social media marketing, search engine optimization, online advertisements, and website engagement in attracting customers. The study uses descriptive research design with both primary and secondary data sources. Findings reveal that digital marketing significantly improves customer awareness, lead generation, and customer engagement. Social media platforms were identified as the most effective digital channel for customer acquisition.
Keywords
Digital Marketing, Customer Acquisition, Social Media Marketing, SEO, Roofing Industry, Customer Engagement
Citations
IRE Journals:
Divya S "Impact of Digital Marketing On Customer Acquisition: A Study with Reference to Sai SGS Roofings PVT LTD" Iconic Research And Engineering Journals Volume 9 Issue 11 2026 Page 1956-1957 https://doi.org/10.64388/IREV9I11-1717833
IEEE:
Divya S
"Impact of Digital Marketing On Customer Acquisition: A Study with Reference to Sai SGS Roofings PVT LTD" Iconic Research And Engineering Journals, 9(11) https://doi.org/10.64388/IREV9I11-1717833
About IRE Journals
IRE Journals is an open access online journals established with an aim to publish high quality of research work in various diciplines. We have more than 6 years in publications. Over 2500+ papers already published.
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