Current Volume 9
Abstract
In an era where consumers are increasingly skeptical of "faceless" corporations, ethical brands face a unique challenge: how to scale their impact without losing their soul. This paper explores the intersection of Artificial Intelligence (AI) and Hyper-local Marketing, specifically focusing on how AI can be a catalyst for genuine connection rather than just a tool for automation. While AI is often associated with cold data, this research demonstrates its potential to help ethical brands listen more deeply to the specific needs, cultural nuances, and sustainability concerns of local communities. By leveraging AI-driven insights, brands can move beyond generic messaging to provide value that feels personal and locally relevant. The study emphasizes that the "intelligence" in AI should be used to enhance transparency and build trust, ensuring that a brand’s ethical mission translates effectively across diverse geographical contexts. Ultimately, this research suggests that when AI is guided by a brand’s core values, it doesn't replace the human touch—it amplifies it.
Keywords
Ethical Branding, Artificial Intelligence, Hyper-local Engagement, Consumer Trust, Sustainable Marketing.
Citations
IRE Journals:
Dr. Mousmi Goel, Nirbhay Pandey, Anisha Kumari Jha "AI in Customer Locality for Ethical Brands" Iconic Research And Engineering Journals Volume 9 Issue 11 2026 Page 2874-2884 https://doi.org/10.64388/IREV9I11-1717958
IEEE:
Dr. Mousmi Goel, Nirbhay Pandey, Anisha Kumari Jha
"AI in Customer Locality for Ethical Brands" Iconic Research And Engineering Journals, 9(11) https://doi.org/10.64388/IREV9I11-1717958
About IRE Journals
IRE Journals is an open access online journals established with an aim to publish high quality of research work in various diciplines. We have more than 6 years in publications. Over 2500+ papers already published.
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