AI in Customer Locality for Ethical Brands

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@article{1717958,
      author = {Dr. Mousmi Goel, Nirbhay Pandey, Anisha Kumari Jha},
      title = {AI in Customer Locality for Ethical Brands},
      journal = {Iconic Research And Engineering Journals},
      year = {2026},
      volume = {9},
      number = {11},
      pages = {2874-2884},
      issn = {2456-8880},
      url = {https://www.irejournals.com/formatedpaper/1717958.pdf},
      abstract = {In an era where consumers are increasingly skeptical of "faceless" corporations, ethical brands face a unique challenge: how to scale their impact without losing their soul. This paper explores the intersection of Artificial Intelligence (AI) and Hyper-local Marketing, specifically focusing on how AI can be a catalyst for genuine connection rather than just a tool for automation. While AI is often associated with cold data, this research demonstrates its potential to help ethical brands listen more deeply to the specific needs, cultural nuances, and sustainability concerns of local communities. By leveraging AI-driven insights, brands can move beyond generic messaging to provide value that feels personal and locally relevant. The study emphasizes that the "intelligence" in AI should be used to enhance transparency and build trust, ensuring that a brand’s ethical mission translates effectively across diverse geographical contexts. Ultimately, this research suggests that when AI is guided by a brand’s core values, it doesn't replace the human touch—it amplifies it.},
      keywords = {Ethical Branding, Artificial Intelligence, Hyper-local Engagement, Consumer Trust, Sustainable Marketing.},
      month = {May},
      doi = {https://doi.org/10.64388/IREV9I11-1717958}
  }