Entrepreneurial Risk Management Strategies, Competitiveness, And Customer Retention

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@article{1718049,
      author = {Mylene A. Sobrevega, Anelyn A. Janaban, DM, Erly M. Martir, Ph.D., DM},
      title = {Entrepreneurial Risk Management Strategies, Competitiveness, And Customer Retention},
      journal = {Iconic Research And Engineering Journals},
      year = {2026},
      volume = {9},
      number = {11},
      pages = {3392-3411},
      issn = {2456-8880},
      url = {https://www.irejournals.com/formatedpaper/1718049.pdf},
      abstract = {This study assessed entrepreneurial risk management strategies, competitiveness, and customer retention among 204 owners and managers of small enterprises in Iloilo City during Fiscal Year 2026. The respondents of barbershops, beauty salons, and spa clinics across the seven districts, were selected through purposive sampling based on Department of Trade and Industry registration. A validated and reliability tested researcher made questionnaire from relevant literature served as the primary instrument, and data were analyzed using frequency, percentage, mean, Kruskal Wallis H Test, and Spearman’s rho at the 0.05 level of significance. Results revealed that the small enterprises had entrepreneurial risk management strategies rated “Mostly Employed,” competitiveness rated “Very High,” and customer retention rated “Very High.” There were no significant differences in risk management strategies when classified according to educational attainment and nature of business, but significant differences were found when grouped by years in operation, type of ownership, and district. There were no significant differences in competitiveness when classified by educational attainment, but significant differences were observed when grouped by nature of business, years in operation, type of ownership, and district. There were no significant differences in customer retention when classified by educational attainment, nature of business, type of ownership, and district, but significant differences were noted when grouped by years in operation. Finally, there were significant relationships among entrepreneurial risk management strategies, competitiveness, and customer retention.},
      keywords = {Entrepreneurial Risk Management Strategies, Competitiveness, and Customer Retention},
      month = {May},
      doi = {https://doi.org/10.64388/IREV9I11-1718049}
  }