Current Volume 9
Utilization of Artificial Intelligence in Human Resource Management Recruitment: Its Opportunities and Challenges
Abstract
This study assessed the utilization of Artificial Intelligence (AI), opportunities, and challenges in Human Resource Management (HRM) recruitment among Higher Education Institutions (HEIs) in the Province of Antique, Philippines, during Academic Year 2025–2026. The 74 respondents were HR personnel composed of staff, specialists, and managers/directors from public and private HEIs, selected through purposive-convenient sampling. A validated and reliability-tested researcher-made questionnaire, and data were analyzed using frequency count, percentage, mean, Mann-Whitney U test, Kruskal-Wallis H test, and Spearman’s rho at the 0.05 level of significance. Findings revealed that respondents were predominantly bachelor’s degree holders, serving mainly as HR staff, engaged under job-order employment, and primarily affiliated with public HEIs. The extent of AI utilization was rated “To a Moderate Extent,” particularly in matching candidate qualifications with job requirements, resume screening, and maintaining talent pool databases. Opportunities were “Slightly Favorable,” with emphasis on improving recruitment speed, reducing time to hire, assisting in onboarding, and widening candidate pools. Challenges were “Mostly Encountered,” notably data privacy concerns, ethical issues, high costs, and limited technical knowledge. No significant differences were observed in AI utilization, opportunities, and challenges when classified by educational attainment, position, employment status, years in service, and type of HEI. However, correlation analysis revealed significant relationships between AI utilization and opportunities, and between opportunities and challenges, while utilization and challenges showed no significant relationship. The study highlighted that AI adoption in HRM recruitment offered slightly favorable opportunities but persistent challenges, pointing to the need for stronger technical capacity, ethical safeguards, and organizational readiness
Keywords
Utilization, Opportunities, Challenges, Artificial Intelligence, Human Resource Management Recruitment
Citations
IRE Journals:
Marites L. Vedija, Erly M. Martir, Ph.D., DM "Utilization of Artificial Intelligence in Human Resource Management Recruitment: Its Opportunities and Challenges" Iconic Research And Engineering Journals Volume 9 Issue 11 2026 Page 4042-4062 https://doi.org/10.64388/IREV9I11-1718388
IEEE:
Marites L. Vedija, Erly M. Martir, Ph.D., DM
"Utilization of Artificial Intelligence in Human Resource Management Recruitment: Its Opportunities and Challenges" Iconic Research And Engineering Journals, 9(11) https://doi.org/10.64388/IREV9I11-1718388
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IRE Journals is an open access online journals established with an aim to publish high quality of research work in various diciplines. We have more than 6 years in publications. Over 2500+ papers already published.
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