Web-Based Operations Management in Higher Education: A Review of Google Looker Studio Applications in Internationalization

@article{1718559,
      author = {Darrell S. Dela Cruz, Michael John M. Villar, Ph. D.},
      title = {Web-Based Operations Management in Higher Education: A Review of Google Looker Studio Applications in Internationalization},
      journal = {Iconic Research And Engineering Journals},
      year = {2026},
      volume = {9},
      number = {12},
      pages = {82-88},
      issn = {2456-8880},
      url = {https://www.irejournals.com/formatedpaper/1718559.pdf},
      abstract = {This paper examines how digital transformation can improve the operational efficiency of Internationalization Offices in Higher Education Institutions (HEIs). It reviews literature on digital transformation, web-based information systems, and business intelligence tools, focusing on Google Looker Studio (GLS) as a platform for data visualization, reporting, and performance monitoring. Guided by the Technology Acceptance Model (TAM), the study explores factors influencing system adoption and use. Findings indicate that GLS is a cost-effective and accessible tool that supports data-driven decision-making, operational coordination, and administrative efficiency. However, its effectiveness depends on data quality, system integration, and reliable internet connectivity. The study contributes to discussions on digital governance in higher education and highlights opportunities for further research on business intelligence applications in university administration.},
      keywords = {Google Looker Studio, Internationalization, Operations Management, Higher Education, Digital Transformation},
      month = {June},
      doi = {https://doi.org/10.64388/IREV9I12-1718559}
  }