Home / Current Issue / Paper 1718603
History of Advertising: Evolution of Advertising In India
Subject area: Arts, Social Sciences and Humanities · Area of research: M.F.A, Applied Arts [Advertising]
DOI: https://doi.org/10.64388/IREV9I12-1718603
Abstract
Advertising is a multifaceted communication practice aimed at influencing consumer behaviour by promoting products, services, and ideas. While its basic premise to inform and persuade has remained consistent throughout history, the means, media, and cultural contexts have evolved significantly. The history of advertising is intrinsically linked with advancements in communication technologies, economic developments, and sociocultural shifts. In the Indian context, advertising has undergone radical transformations influenced by colonial history, national identity formation, and rapid modernization.
How to cite this paper
@article{1718603,
author = {Tapasya},
title = {History of Advertising: Evolution of Advertising In India},
journal = {Iconic Research And Engineering Journals},
year = {2026},
volume = {9},
number = {12},
pages = {257-262},
issn = {2456-8880},
url = {https://www.irejournals.com/formatedpaper/1718603.pdf},
abstract = {Advertising is a multifaceted communication practice aimed at influencing consumer behaviour by promoting products, services, and ideas. While its basic premise to inform and persuade has remained consistent throughout history, the means, media, and cultural contexts have evolved significantly. The history of advertising is intrinsically linked with advancements in communication technologies, economic developments, and sociocultural shifts. In the Indian context, advertising has undergone radical transformations influenced by colonial history, national identity formation, and rapid modernization.},
month = {June},
doi = {https://doi.org/10.64388/IREV9I12-1718603}
}