Current Volume 9
Abstract
Advertising is a multifaceted communication practice aimed at influencing consumer behaviour by promoting products, services, and ideas. While its basic premise to inform and persuade has remained consistent throughout history, the means, media, and cultural contexts have evolved significantly. The history of advertising is intrinsically linked with advancements in communication technologies, economic developments, and sociocultural shifts. In the Indian context, advertising has undergone radical transformations influenced by colonial history, national identity formation, and rapid modernization.
Citations
IRE Journals:
Tapasya "History of Advertising: Evolution of Advertising In India" Iconic Research And Engineering Journals Volume 9 Issue 12 2026 Page 257-262 https://doi.org/10.64388/IREV9I12-1718603
IEEE:
Tapasya
"History of Advertising: Evolution of Advertising In India" Iconic Research And Engineering Journals, 9(12) https://doi.org/10.64388/IREV9I12-1718603
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IRE Journals is an open access online journals established with an aim to publish high quality of research work in various diciplines. We have more than 6 years in publications. Over 2500+ papers already published.
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