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Cross-Platform Social Media Publishing System: A Unified Social Media Automation and Scheduling Platform
Subject area: Science,Engineering and Technology · Area of research: Software Engineering and Web Technologies
DOI: 10.64388/IREV9I12-1718746
Abstract
The rapid proliferation of social media platforms has created a significant operational burden for businesses, digital marketers, and content creators who must manage simultaneous publishing across multiple services. Manual cross-platform distribution is repetitive, error-prone, and inefficient. This paper presents the design and implementation of a Cross-Platform Social Media Publishing System — a lightweight, web-based automation platform that enables centralised content management and one-click simultaneous publishing to Instagram, Facebook, and LinkedIn. The system employs a FastAPI asynchronous backend, JSON Web Token (JWT) authentication conforming to RFC 7519, AES-256-CBC encrypted credential storage, RESTful API integration with platform-specific adapters, and a SQLAlchemy ORM over SQLite/PostgreSQL. Functional evaluation indicates that the system successfully eliminates redundant cross-platform operations and measurably improves publishing workflow efficiency. Scheduled posting, AI-driven caption generation, and analytics integration are identified as future enhancements.
Keywords
Social Media Automation; Cross-Platform Publishing; FastAPI; JWT Authentication; AES-256 Encryption; REST API Integration; SQLAlchemy ORM.
References
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[6] S. Aggarwal, R. Mehra, and P. Verma, "Measuring the Impact of Social Media Automation on Content Consistency and Operator Efficiency," J. Digit. Media Commun., vol. 11, no. 3, pp. 112–129, 2023.
How to cite this paper
@article{1718746,
author = {Bharath Kumar H, Dr. V. Ramesh},
title = {Cross-Platform Social Media Publishing System: A Unified Social Media Automation and Scheduling Platform},
journal = {Iconic Research And Engineering Journals},
year = {2026},
volume = {9},
number = {12},
pages = {813-818},
issn = {2456-8880},
url = {https://www.irejournals.com/formatedpaper/1718746.pdf},
abstract = {The rapid proliferation of social media platforms has created a significant operational burden for businesses, digital marketers, and content creators who must manage simultaneous publishing across multiple services. Manual cross-platform distribution is repetitive, error-prone, and inefficient. This paper presents the design and implementation of a Cross-Platform Social Media Publishing System — a lightweight, web-based automation platform that enables centralised content management and one-click simultaneous publishing to Instagram, Facebook, and LinkedIn. The system employs a FastAPI asynchronous backend, JSON Web Token (JWT) authentication conforming to RFC 7519, AES-256-CBC encrypted credential storage, RESTful API integration with platform-specific adapters, and a SQLAlchemy ORM over SQLite/PostgreSQL. Functional evaluation indicates that the system successfully eliminates redundant cross-platform operations and measurably improves publishing workflow efficiency. Scheduled posting, AI-driven caption generation, and analytics integration are identified as future enhancements.},
keywords = {Social Media Automation; Cross-Platform Publishing; FastAPI; JWT Authentication; AES-256 Encryption; REST API Integration; SQLAlchemy ORM.},
month = {June},
doi = {https://doi.org/10.64388/IREV9I12-1718746}
}