Current Volume 9
Cross-Platform Social Media Publishing System: A Unified Social Media Automation and Scheduling Platform
Abstract
The rapid proliferation of social media platforms has created a significant operational burden for businesses, digital marketers, and content creators who must manage simultaneous publishing across multiple services. Manual cross-platform distribution is repetitive, error-prone, and inefficient. This paper presents the design and implementation of a Cross-Platform Social Media Publishing System — a lightweight, web-based automation platform that enables centralised content management and one-click simultaneous publishing to Instagram, Facebook, and LinkedIn. The system employs a FastAPI asynchronous backend, JSON Web Token (JWT) authentication conforming to RFC 7519, AES-256-CBC encrypted credential storage, RESTful API integration with platform-specific adapters, and a SQLAlchemy ORM over SQLite/PostgreSQL. Functional evaluation indicates that the system successfully eliminates redundant cross-platform operations and measurably improves publishing workflow efficiency. Scheduled posting, AI-driven caption generation, and analytics integration are identified as future enhancements.
Keywords
Social Media Automation; Cross-Platform Publishing; FastAPI; JWT Authentication; AES-256 Encryption; REST API Integration; SQLAlchemy ORM.
Citations
IRE Journals:
Bharath Kumar H, Dr. V. Ramesh "Cross-Platform Social Media Publishing System: A Unified Social Media Automation and Scheduling Platform" Iconic Research And Engineering Journals Volume 9 Issue 12 2026 Page 813-818 https://doi.org/10.64388/IREV9I12-1718746
IEEE:
Bharath Kumar H, Dr. V. Ramesh
"Cross-Platform Social Media Publishing System: A Unified Social Media Automation and Scheduling Platform" Iconic Research And Engineering Journals, 9(12) https://doi.org/10.64388/IREV9I12-1718746
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