Cross-Platform Social Media Publishing System: A Unified Social Media Automation and Scheduling Platform

@article{1718746,
      author = {Bharath Kumar H, Dr. V. Ramesh},
      title = {Cross-Platform Social Media Publishing System: A Unified Social Media Automation and Scheduling Platform},
      journal = {Iconic Research And Engineering Journals},
      year = {2026},
      volume = {9},
      number = {12},
      pages = {813-818},
      issn = {2456-8880},
      url = {https://www.irejournals.com/formatedpaper/1718746.pdf},
      abstract = {The rapid proliferation of social media platforms has created a significant operational burden for businesses, digital marketers, and content creators who must manage simultaneous publishing across multiple services. Manual cross-platform distribution is repetitive, error-prone, and inefficient. This paper presents the design and implementation of a Cross-Platform Social Media Publishing System — a lightweight, web-based automation platform that enables centralised content management and one-click simultaneous publishing to Instagram, Facebook, and LinkedIn. The system employs a FastAPI asynchronous backend, JSON Web Token (JWT) authentication conforming to RFC 7519, AES-256-CBC encrypted credential storage, RESTful API integration with platform-specific adapters, and a SQLAlchemy ORM over SQLite/PostgreSQL. Functional evaluation indicates that the system successfully eliminates redundant cross-platform operations and measurably improves publishing workflow efficiency. Scheduled posting, AI-driven caption generation, and analytics integration are identified as future enhancements.},
      keywords = {Social Media Automation; Cross-Platform Publishing; FastAPI; JWT Authentication; AES-256 Encryption; REST API Integration; SQLAlchemy ORM.},
      month = {June},
      doi = {https://doi.org/10.64388/IREV9I12-1718746}
  }