Analysis of Local Parboiled Rice Marketing in Alkeleri Local Government Area, Bauchi State, Nigeria

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@article{1718839,
      author = {Hassan, B. K., Waziri-Ugwu, P. R., Lawal, A. A., Amos, C.},
      title = {Analysis of Local Parboiled Rice Marketing in Alkeleri Local Government Area, Bauchi State, Nigeria},
      journal = {Iconic Research And Engineering Journals},
      year = {2026},
      volume = {9},
      number = {12},
      pages = {1624-1633},
      issn = {2456-8880},
      url = {https://www.irejournals.com/formatedpaper/1718839.pdf},
      abstract = {This study analyzed the marketing of local parboiled rice in Alkaleri Local Government Area of Bauchi State, Nigeria. The specific objectives were to describe the socioeconomic characteristics of the local parboiled rice marketers, analyse the profitability of local Parboiled rice marketing; determine the effects of socio-economic characteristics on the Gross Margin of the respondents. Primary data were collected from a sample of 115 marketers using structured questionnaires, selected through a multistage sampling technique. Descriptive statistics, gross margin analysis, and multiple regression models were employed for data analysis. The results revealed that the majority (89.47%) of the parboiled rice marketers were within the economically active age group, with a significant proportion 97.37% having formal education and considerable marketing experience. The marketing system involved key actors such as producers, processors (par boilers), wholesalers, retailers, and consumers, with relatively simple distribution channels. The gross margin analysis and net profit was computed to be N380, 400 and N366, 215, indicated that local parboiled rice marketing is profitable, with marketers earning positive returns on investment. Multiple regression analysis revealed that the coefficient of five variables used in the model were significant at varying levels of probability. The study concluded that local parboiled rice marketing in the study area is a viable enterprise. It is recommended that government and relevant stakeholders improve market infrastructure, enhance access to affordable credit, promote better support for value addition activities, and encourage female participation and strengthen capacity building and training.},
      keywords = {Processing, Local, Parboiled, efficiency, Marketing.},
      month = {June},
      doi = {https://doi.org/10.64388/IREV9I12-1718839}
  }