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1719118 Vol 9 · Issue 12 Download Paper

Retail Stores’ Ergonomic Practices, Service Quality And Customer Retention

Joeve Grace N. Gaborno Anelyn A. Janaban, DM

Subject area: Science,Engineering and Technology  ·  Area of research: Education

DOI: 10.64388/IREV9I12-1719118

Abstract

This study examined the relationship of ergonomic practices and service quality with customer retention in public markets in the Province of Guimaras, Philippines, during fiscal year 2025. Employing a descriptive-explanatory research design, the study surveyed 150 customers using a validated and reliable questionnaire covering demographic profile, ergonomic practices, service quality, and customer retention. Data were analyzed using descriptive statistics, Mann–Whitney U test, Kruskal–Walli’s test, and Spearman’s rho. Findings revealed that most respondents were female, aged 46 years old and above, not employed, and commonly purchased fresh produce and wet goods. Ergonomic practices were rated very highly practiced, particularly in vendor positioning, tool accessibility, product arrangement, safety, and customer accommodation, although improvements were needed in price and label visibility. Service quality was rated very good, with strengths in vendor knowledge, respect, and accessibility, while concerns remained regarding pricing transparency, affordability, and promptness of service. Customer retention was high, although exclusive loyalty was limited by competition and pricing considerations. No significant differences were found in ergonomic practices and service quality across demographic groups, while customer retention differed significantly only by educational attainment. Ergonomic practices showed a weak but significant relationship with service quality, whereas neither variable was significantly related to customer retention, suggesting other factors, such as marketing strategies, promotions, competitive alternatives, pricing, and community engagement, play a more critical role. The study provides actionable insights for retail owners, vendors, LGUs, and researchers to optimize store environments, enhance customer experience, and develop strategies to strengthen customer retention and market loyalty.

Keywords

Ergonomic Practices, Service Quality, Customer Retention, Retail Stores, Public Markets

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How to cite this paper

Joeve Grace N. Gaborno, Anelyn A. Janaban, DM "Retail Stores’ Ergonomic Practices, Service Quality And Customer Retention" Iconic Research And Engineering Journals Volume 9 Issue 12 2026 Page 2864-2894 https://doi.org/10.64388/IREV9I12-1719118
Joeve Grace N. Gaborno, Anelyn A. Janaban, DM "Retail Stores’ Ergonomic Practices, Service Quality And Customer Retention" Iconic Research And Engineering Journals, vol. 9, no. 12, Jun. 2026, doi: https://doi.org/10.64388/IREV9I12-1719118
Joeve Grace N. Gaborno, Anelyn A. Janaban, DM (2026). Retail Stores’ Ergonomic Practices, Service Quality And Customer Retention. Iconic Research And Engineering Journals, 9(12). doi: https://doi.org/10.64388/IREV9I12-1719118
Joeve Grace N. Gaborno, Anelyn A. Janaban, DM "Retail Stores’ Ergonomic Practices, Service Quality And Customer Retention" Iconic Research And Engineering Journals, vol. 9, no. 12, Jun. 2026. Crossref, https://doi.org/10.64388/IREV9I12-1719118
@article{1719118,
      author = {Joeve Grace N. Gaborno, Anelyn A. Janaban, DM},
      title = {Retail Stores’ Ergonomic Practices, Service Quality And Customer Retention},
      journal = {Iconic Research And Engineering Journals},
      year = {2026},
      volume = {9},
      number = {12},
      pages = {2864-2894},
      issn = {2456-8880},
      url = {https://www.irejournals.com/formatedpaper/1719118.pdf},
      abstract = {This study examined the relationship of ergonomic practices and service quality with customer retention in public markets in the Province of Guimaras, Philippines, during fiscal year 2025. Employing a descriptive-explanatory research design, the study surveyed 150 customers using a validated and reliable questionnaire covering demographic profile, ergonomic practices, service quality, and customer retention. Data were analyzed using descriptive statistics, Mann–Whitney U test, Kruskal–Walli’s test, and Spearman’s rho. Findings revealed that most respondents were female, aged 46 years old and above, not employed, and commonly purchased fresh produce and wet goods. Ergonomic practices were rated very highly practiced, particularly in vendor positioning, tool accessibility, product arrangement, safety, and customer accommodation, although improvements were needed in price and label visibility. Service quality was rated very good, with strengths in vendor knowledge, respect, and accessibility, while concerns remained regarding pricing transparency, affordability, and promptness of service. Customer retention was high, although exclusive loyalty was limited by competition and pricing considerations. No significant differences were found in ergonomic practices and service quality across demographic groups, while customer retention differed significantly only by educational attainment. Ergonomic practices showed a weak but significant relationship with service quality, whereas neither variable was significantly related to customer retention, suggesting other factors, such as marketing strategies, promotions, competitive alternatives, pricing, and community engagement, play a more critical role. The study provides actionable insights for retail owners, vendors, LGUs, and researchers to optimize store environments, enhance customer experience, and develop strategies to strengthen customer retention and market loyalty.},
      keywords = {Ergonomic Practices, Service Quality, Customer Retention, Retail Stores, Public Markets},
      month = {June},
      doi = {https://doi.org/10.64388/IREV9I12-1719118}
  }