Peer Influence, Environmental Awareness, and Social Pressure as Determinants of Solar PV Adoption among SMEs in Akinyele LGA, Oyo State

References

[1] A. Imoisi, “Small and medium scale enterprises and economic growth in Nigeria: 1975–2012,” Int. J. Bus. Manage.

[2] O. T. Adeosun and A. I. Shittu, “Small–medium enterprise formation and Nigerian economic growth,” Rev. Econ. Polit. Sci., vol. 7, no. 4, pp. 286–301, 2022.

[3] A. A. Ajibola, G. M. Sodeinde, T. A. Aderemi, and M. O. Yusuf, “Impact of electricity supply on the performance of small and medium-scale enterprises (SMEs) in Nigeria: A case study,” Econ. Insights Trends Challenges, no. 4, 2021.

[4] O. Akangbe and A. Sharifi, “Nigeria's path to green energy transition: Insights from business preferences for solar PV adoption,” Renewable Energy, vol. 253, Art. no. 123604, 2025.

[5] F. S. Garo, “A Study of the Challenges in Adoption of Renewable Energy in Nigeria,” Ph.D. dissertation, Univ. of Lancashire, U.K., 2026.

[6] W. S. Ebhota and T. C. Jen, “Fossil fuels environmental challenges and the role of solar photovoltaic technology advances in fast tracking hybrid renewable energy system,” Int. J. Precis. Eng. Manuf.-Green Technol., vol. 7, no. 1, pp. 97–117, 2020.

[7] F. Scheller, I. Doser, D. Sloot, R. McKenna, and T. Bruckner, “Exploring the role of stakeholder dynamics in residential photovoltaic adoption decisions: A synthesis of the literature,” Energies, vol. 13, no. 23, Art. no. 6283, 2020.

[8] N. Kurniawan, S. Soeprijanto, and R. Nadlifatin, “Understanding the role of social and environmental concerns on solar photovoltaic adoption: A systematic review,” J. Asian Energy Stud., vol. 9, pp. 63–78, 2025.

[9] H. Elmustapha, T. Hoppe, and H. Bressers, “Understanding stakeholders’ views and the influence of the socio-cultural dimension on the adoption of solar energy technology in Lebanon,” Sustainability, vol. 10, no. 2, Art. no. 364, 2018.

[10] A. O. Adepoju and Y. O. Akinwale, “Factors influencing willingness to adopt renewable energy technologies among micro and small enterprises in Lagos State Nigeria,” Int. J. Sustain. Energy Plan. Manage., vol. 19, pp. 69–82, 2019.

[11] W. P. Wall, B. Khalid, M. Urbański, and M. Kot, “Factors influencing consumer’s adoption of renewable energy,” Energies, vol. 14, no. 17, Art. no. 5420, 2021.

[12] B. Khalid, M. Urbański, M. Kowalska-Sudyka, E. Wysłocka, and B. Piontek, “Evaluating consumers’ adoption of renewable energy,” Energies, vol. 14, no. 21, Art. no. 7138, 2021.

[13] A. N. Durodola, J. B. Oyebade, and A. A. Lawal, “Awareness and perceived benefits of solar photovoltaic technology adoption in Nigeria: A review,” Afr. Res. Rep., vol. 2, no. 4, pp. 419–433, 2026.

[14] S. Yun and J. Lee, “Advancing societal readiness toward renewable energy system adoption with a socio-technical perspective,” Technol. Forecast. Soc. Change, vol. 95, pp. 170–181, 2015.

[15] D. W. Atchike, Z. Zhenyu, T. Ali, G. Weishang, and G. Jabeen, “Towards sustainable energy: Factors affecting solar power system adoption by small and medium-sized businesses,” Front. Environ. Sci., vol. 10, Art. no. 967284, 2022.

[16] H. Xiong, D. Payne, and S. Kinsella, “Peer effects in the diffusion of innovations: Theory and simulation,” J. Behav. Exp. Econ., vol. 63, pp. 1–13, 2016.

[17] F. M. Ogunyemi and A. O. Ishola, “Encouraging investment in renewable energy through data-driven analytics and financial solutions for SMEs,” World J. Adv. Sci. Technol., vol. 6, no. 2, pp. 58–69, 2024.

[18] T. W. Valente, “Network models and methods for studying the diffusion of innovations,” Models Methods Soc. Netw. Anal., vol. 28, pp. 98–116, 2005.

[19] C. Elie-Dit-Cosaque, J. Pallud, and M. Kalika, “The influence of individual, contextual, and social factors on perceived behavioral control of information technology: A field theory approach,” J. Manage. Inf. Syst., vol. 28, no. 3, pp. 201–234, 2011.

[20] P. Wunderlich, D. J. Veit, and S. Sarker, “Adoption of sustainable technologies: A mixed-methods study of German households,” MIS Quart., vol. 43, no. 2, pp. 673–691, 2019.

[21] A. A. Makki and I. Mosly, “Factors affecting public willingness to adopt renewable energy technologies: An exploratory analysis,” Sustainability, vol. 12, no. 3, Art. no. 845, 2020.

@article{1719381,
      author = {Musibau Adetunji Babatunde, Adebayo Nurudeen Durodola},
      title = {Peer Influence, Environmental Awareness, and Social Pressure as Determinants of Solar PV Adoption among SMEs in Akinyele LGA, Oyo State},
      journal = {Iconic Research And Engineering Journals},
      year = {2026},
      volume = {10},
      number = {1},
      pages = {721-730},
      issn = {2456-8880},
      url = {https://www.irejournals.com/formatedpaper/1719381.pdf},
      abstract = {This study examined the social and behavioral determinants of solar photovoltaic (PV) adoption among Small and Medium Enterprises (SMEs) in Akinyele Local Government Area of Oyo State, Nigeria. The study employed a quantitative research design using structured questionnaires administered to SME operators. Principal Component Analysis (PCA) was used to identify the major social and behavioral factors influencing solar PV adoption. The results showed that the dataset was suitable for factor analysis with a Kaiser-Meyer-Olkin (KMO) value of 0.744 and a significant Bartlett’s Test of Sphericity (p < 0.05). The PCA extracted nine major components explaining 76.519% of the total variance. The identified determinants include environmental and cost awareness, peer and neighbour influence, knowledge and awareness of solar energy, social and stakeholder pressure, organizational and gender influence, educational influence, business cluster influence, financial planning for solar adoption, and technical capability and network influence. The findings revealed that peer influence, environmental awareness, and social pressure significantly shape SME solar PV adoption decisions. The study concludes that social and behavioral factors are important drivers of renewable energy adoption among SMEs. The study recommends increased awareness campaigns, peer learning initiatives, and stakeholder engagement programs to encourage wider solar PV adoption among SMEs.},
      keywords = {Solar PV Adoption, SMEs, Peer Influence, Environmental Awareness, Social Pressure, Renewable Energy, Akinyele LGA, Nigeria.},
      month = {July},
      doi = {https://doi.org/10.64388/IREV10I1-1719381}
  }