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Cross-Border Approaches to Trademark Protection: A Comparative Legal Study
Subject area: Science,Engineering and Technology · Area of research: Trademark Laws
DOI: https://doi.org/10.64388/IREV10I1-1720210
Abstract
In the contemporary global political economy, the traditional boundaries of commercial enterprise have largely dissolved. Driven by rapid technological advancement, integrated international supply chains, and the ubiquity of borderless digital platforms, commercial entities operate in a marketplace that is inherently global. Within this interconnected ecosystem, trademarks have evolved far beyond their historic function as local identifiers of source or origin. Today, they serve as vital intangible corporate assets, carrying the goodwill, reputation, and brand equity of multinational enterprises across diverse cultural and legal landscapes.
How to cite this paper
@article{1720210,
author = {Aryan Gautam},
title = {Cross-Border Approaches to Trademark Protection: A Comparative Legal Study},
journal = {Iconic Research And Engineering Journals},
year = {2026},
volume = {10},
number = {1},
pages = {3642-3649},
issn = {2456-8880},
url = {https://www.irejournals.com/formatedpaper/1720210.pdf},
abstract = {In the contemporary global political economy, the traditional boundaries of commercial enterprise have largely dissolved. Driven by rapid technological advancement, integrated international supply chains, and the ubiquity of borderless digital platforms, commercial entities operate in a marketplace that is inherently global. Within this interconnected ecosystem, trademarks have evolved far beyond their historic function as local identifiers of source or origin. Today, they serve as vital intangible corporate assets, carrying the goodwill, reputation, and brand equity of multinational enterprises across diverse cultural and legal landscapes.},
month = {July},
doi = {https://doi.org/10.64388/IREV10I1-1720210}
}