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An Analysis of People's Perception Towards Cashless System in Karnataka State with Special Reference to Kodagu District

Dhamayanthi P T

Subject area: Management and Commerce  ·  Area of research: Commerce

DOI: https://doi.org/10.64388/IREV10I2-1722216

Abstract

India's payment ecosystem has undergone a rapid structural transformation over the last decade, moving away from a predominantly cash-based system towards a technology-enabled, cashless mode of transacting. Driven by the Digital India programme, the demonetisation exercise of 2016, the Unified Payments Interface (UPI), and the aftershocks of the COVID-19 pandemic, cashless instruments such as UPI, mobile wallets, net banking and plastic money have penetrated even geographically remote and hilly regions of the country. Karnataka, and particularly the hilly, plantation-dominated Kodagu (Coorg) region of Karnataka, presents a distinctive setting to examine this transition because of its mixed rural-urban character, seasonal tourism-driven cash flows, and historically lower banking-technology penetration relative to metropolitan Karnataka. This paper analyses the perception, awareness, usage pattern and problems experienced by residents of Kodagu district with respect to the cashless payment system. A descriptive-cum-analytical research design was adopted, and primary data were collected through a structured questionnaire administered to 150 respondents selected using stratified-convenience sampling across Kodagu town and its surrounding taluks. The data were analysed using percentage analysis, mean-score ranking and the Chi-square test of association with the help of SPSS. The review of literature, extending up to 2025, situates the study within the broader national discourse on financial inclusion, the Reserve Bank of India's Digital Payments Index, UPI-led behavioural change, and the persistent digital divide in semi-urban and rural India. The findings indicate that respondents hold a largely favourable perception of the cashless system, primarily driven by convenience, speed and government promotion, though concerns regarding network connectivity, transaction security, and digital literacy continue to moderate the pace of adoption, especially among older and lower-income respondents. The paper concludes with policy-relevant suggestions for banks, fintech firms and local administration to accelerate inclusive cashless adoption in hill-district economies such as Kodagu.

Keywords

Cashless economy, Digital payments, Perception, UPI, Financial inclusion, Karnataka, Kodagu, Coorg

References

[1] Agarwal, M., & Khatri, M. (2024). From cash-centric to cashless economy: A study on user's awareness towards digital payment systems. Academy of Marketing Studies Journal, 28(1), 1–16.

[2] Banu, N. M., Cholakkal, I., & Azeez, A. N. P. (2024). India's dual path of cash and cashless transaction. Journal for Economic Forecasting, XXXI(2), 141–160.

[3] Cashless economy: The impact of digital innovation in India. (2024). Current Science, 126(6), 25 March 2024.

[4] Gupta, S., Sunny, & Kumar, D. (2020). Innovativeness of UPI and its perception among consumers. [As cited in subsequent rural-payment perception literature].

[5] Kakadel, R. B., & Veshne, N. A. (2017). Unified payment interface (UPI): A way towards cashless economy. International Research Journal of Engineering and Technology, 4(11), 762–766.

[6] Pandey, S. K. (2022). A study on how various kinds of digital payment instruments are perceived by consumers. [As cited in street-vendor digital-payment perception literature].

[7] Podile, V., & Rajesh, P. (2017). Public perception on cashless transactions in India. Asian Journal of Research in Banking and Finance, 7(7), 63–77.

[8] Reserve Bank of India. (2024–2025). RBI-Digital Payments Index (RBI-DPI) press releases. Reserve Bank of India, Mumbai.

[9] Sivajothi, R. (2019). Cashless rural economy in India: Prospects and challenges. [As cited in street-vendor digital-payment perception literature].

[10] Sreenu, N. (2020). Cashless payment policy and its effects on economic growth of India: An exploratory study. ACM Transactions on Management Information Systems, 11(3), Article 15.

[11] Study on assessing digital payment adoption in rural India through the lens of sustainable development goals. (2025). Discover Sustainability, 6(1).

[12] Study on challenges and prospects of India's transition to a cashless economy: A literature review. (2025). International Journal of Advance and Innovative Research, 8(2).

[13] Study on the rise of cashless payments: An analysis of consumer spending behaviour in India. (2025–2026). International Journal for Multidisciplinary Research, IJFMR.

[14] Study on users' perception of UPI payments in Karnataka. (2026). International Journal of Creative Research Thoughts (IJCRT), 14(6).

[15] Study on a consumer's perception towards digital payments in rural and urban areas of Karnataka. Academy of Marketing Studies Journal.

[16] Study on cash and cashless payment systems usage among consumers: Did India's demonetisation bridge the digital divide? [Journal article, accessed via ResearchGate].

[17] Study on perception of street vendors towards digital payments: A review. (2023). TIJER — International Research Journal, 10(7).

[18] Cashless India: A comparative analysis of digital payments and their impact on the economy. International Journal of Law Management & Humanities.

How to cite this paper

Dhamayanthi P T "An Analysis of People's Perception Towards Cashless System in Karnataka State with Special Reference to Kodagu District" Iconic Research And Engineering Journals Volume 10 Issue 2 2026 Page 860-870 https://doi.org/10.64388/IREV10I2-1722216
Dhamayanthi P T "An Analysis of People's Perception Towards Cashless System in Karnataka State with Special Reference to Kodagu District" Iconic Research And Engineering Journals, vol. 10, no. 2, Aug. 2026, doi: https://doi.org/10.64388/IREV10I2-1722216
Dhamayanthi P T (2026). An Analysis of People's Perception Towards Cashless System in Karnataka State with Special Reference to Kodagu District. Iconic Research And Engineering Journals, 10(2). doi: https://doi.org/10.64388/IREV10I2-1722216
Dhamayanthi P T "An Analysis of People's Perception Towards Cashless System in Karnataka State with Special Reference to Kodagu District" Iconic Research And Engineering Journals, vol. 10, no. 2, Aug. 2026. Crossref, https://doi.org/10.64388/IREV10I2-1722216
@article{1722216,
      author = {Dhamayanthi P T},
      title = {An Analysis of People's Perception Towards Cashless System in Karnataka State with Special Reference to Kodagu District},
      journal = {Iconic Research And Engineering Journals},
      year = {2026},
      volume = {10},
      number = {2},
      pages = {860-870},
      issn = {2456-8880},
      url = {https://www.irejournals.com/formatedpaper/1722216.pdf},
      abstract = {India's payment ecosystem has undergone a rapid structural transformation over the last decade, moving away from a predominantly cash-based system towards a technology-enabled, cashless mode of transacting. Driven by the Digital India programme, the demonetisation exercise of 2016, the Unified Payments Interface (UPI), and the aftershocks of the COVID-19 pandemic, cashless instruments such as UPI, mobile wallets, net banking and plastic money have penetrated even geographically remote and hilly regions of the country. Karnataka, and particularly the hilly, plantation-dominated Kodagu (Coorg) region of Karnataka, presents a distinctive setting to examine this transition because of its mixed rural-urban character, seasonal tourism-driven cash flows, and historically lower banking-technology penetration relative to metropolitan Karnataka. This paper analyses the perception, awareness, usage pattern and problems experienced by residents of Kodagu district with respect to the cashless payment system. A descriptive-cum-analytical research design was adopted, and primary data were collected through a structured questionnaire administered to 150 respondents selected using stratified-convenience sampling across Kodagu town and its surrounding taluks. The data were analysed using percentage analysis, mean-score ranking and the Chi-square test of association with the help of SPSS. The review of literature, extending up to 2025, situates the study within the broader national discourse on financial inclusion, the Reserve Bank of India's Digital Payments Index, UPI-led behavioural change, and the persistent digital divide in semi-urban and rural India. The findings indicate that respondents hold a largely favourable perception of the cashless system, primarily driven by convenience, speed and government promotion, though concerns regarding network connectivity, transaction security, and digital literacy continue to moderate the pace of adoption, especially among older and lower-income respondents. The paper concludes with policy-relevant suggestions for banks, fintech firms and local administration to accelerate inclusive cashless adoption in hill-district economies such as Kodagu.},
      keywords = {Cashless economy, Digital payments, Perception, UPI, Financial inclusion, Karnataka, Kodagu, Coorg},
      month = {August},
      doi = {https://doi.org/10.64388/IREV10I2-1722216}
  }