Awareness of Prime Minister's Schemes on Women Empowerment in Karnataka: A Study with Special Reference to Ballari District (2014-2024)

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@article{1722273,
      author = {Kavitha H, Dr. Mohan Das K},
      title = {Awareness of Prime Minister's Schemes on Women Empowerment in Karnataka: A Study with Special Reference to Ballari District (2014-2024)},
      journal = {Iconic Research And Engineering Journals},
      year = {2026},
      volume = {10},
      number = {2},
      pages = {1039-1053},
      issn = {2456-8880},
      url = {https://www.irejournals.com/formatedpaper/1722273.pdf},
      abstract = {The Government of India has, since 2014, launched a wide portfolio of Prime Minister's (PM) welfare schemes aimed explicitly or implicitly at advancing women's economic, social, and financial empowerment. Awareness among intended beneficiaries is the necessary first condition for any such scheme to translate policy intent into realised welfare gains. This study examines the level and pattern of awareness of six major PM schemes the Pradhan Mantri Matru Vandana Yojana (PMMVY), Beti Bachao Beti Padhao (BBBP), Pradhan Mantri Ujjwala Yojana (PMUY), Pradhan Mantri Jan Dhan Yojana (PMJDY), Pradhan Mantri MUDRA Yojana (MUDRA), and Pradhan Mantri Awas Yojana (PMAY) among 300 women respondents drawn from urban, semi-urban, and rural pockets of Ballari district, Karnataka, over the period 2014–2024. Using a structured field survey and secondary literature, the study profiles respondents' educational status, employment type, social category, area of residence, and income status, and analyses their awareness of, and perceived governmental role in publicising, these schemes. Descriptive statistics, chi-square tests of goodness-of-fit and homogeneity, Pearson correlation, and compound annual growth rate (CAGR) analysis of secondary national-level indicators are employed. The results show wide and statistically significant variation in awareness across schemes (χ² = 440.19, p < .001), ranging from 85.3 per cent for PMUY to 16.7 per cent for MUDRA, with a composite six-scheme awareness index of 46.8 per cent. Awareness is found to track the visibility and directness of household-level benefit delivery more closely than scheme vintage (r = -.53, p = .28, not significant). Only 22.7 per cent of respondents considered the prevailing level of awareness adequate, and 42.0 per cent reported no perceived governmental role in generating awareness. The study identifies five principal challenges information asymmetry, low female literacy, weak last-mile institutional outreach, socio-cultural constraints, and documentation/procedural barriers and offers targeted recommendations for policymakers to strengthen scheme outreach in backward mining-belt districts such as Ballari.},
      keywords = {Women Empowerment, Prime Minister's Schemes, Scheme Awareness, Ballari District, Karnataka, PMJDY, PMUY, MUDRA, Financial Inclusion, Rural Development.},
      month = {August},
      doi = {https://doi.org/10.64388/IREV10I2-1722273}
  }