A Study On Financial Literacy in Ballari and Vijayanagara Districts

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@article{1722476,
      author = {Hareesha T, Dr. Pavan Kumar S S},
      title = {A Study On Financial Literacy in Ballari and Vijayanagara Districts},
      journal = {Iconic Research And Engineering Journals},
      year = {2026},
      volume = {10},
      number = {2},
      pages = {2056-2066},
      issn = {2456-8880},
      url = {https://www.irejournals.com/formatedpaper/1722476.pdf},
      abstract = {This study examines the relationship between income and financial literacy among respondents in Ballari and Vijayanagara districts. The findings reveal significant differences in financial literacy across income groups, with respondents earning below ₹20,000 per month exhibiting comparatively lower levels of literacy than most middle-income groups. Income was also significantly associated with saving, investment, insurance, and banking awareness or behaviour, whereas awareness of digital payments remained consistently high across income groups. The study highlights the need for targeted financial-literacy interventions for low-income households, focusing on budgeting, saving, investment, insurance, responsible borrowing, banking practices, and digital financial safety. Collaboration among banks, educational institutions, employers, self-help groups, and community organisations can strengthen financial awareness and inclusion. However, the findings are subject to limitations arising from the cross-sectional design, uneven sample distribution, self-reported measures, limited representation of higher-income respondents, and the absence of an objective financial-knowledge test. Overall, the study underscores the importance of income-sensitive and practical financial-literacy programmes to improve informed financial decision-making and financial well-being.},
      keywords = {financial literacy, income, financial awareness, saving behaviour, investment, insurance, banking awareness, digital payments, financial inclusion, financial behaviour.},
      month = {August},
      doi = {https://doi.org/10.64388/IREV10I2-1722476}
  }