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Porter’s Five Forces-Based Analysis of the Competitive Intensity of Gasoline Retailer in A Third-Class Municipality in Pangasinan
Subject area: Management and Commerce · Area of research: Business
DOI: 10.64388/IREV10I3-1723514
Abstract
This study examined the competitive environment among gasoline retailers in a third-class municipality in Pangasinan using Porter’s Five Forces model. It aimed to identify the major elements shaping competition and to understand how these forces affect the strategic positioning of local fuel stations. A mixed-method design was employed, combining survey data from gasoline station operators with interviews from key industry stakeholders to provide a comprehensive analysis of market dynamics. Findings revealed that competition among existing players is moderate, influenced by customer price sensitivity and brand loyalty. The entry of new competitors is limited by high investment costs and strict regulatory requirements, while suppliers hold moderate influence due to their control over distribution channels. Buyers possess strong bargaining power as they are highly price-conscious and have easy access to alternative providers. The threat of substitutes, such as electric vehicles and alternative fuels, remains low but is expected to grow as technology and sustainability trends advance. Overall, the study concludes that local gasoline retailers must focus on strategic differentiation, operational efficiency, and strong customer relationship management to remain competitive. By adopting innovative practices and preparing for the gradual shift toward alternative energy sources, these businesses can enhance their resilience and sustain profitability in an evolving fuel retail market.
Keywords
Porter’s Five Forces, competitive intensity, gasoline retailers, Pangasinan, market competition, strategic management
References
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How to cite this paper
@article{1723514,
author = {Mardion U. Soriano, Dr. Amalia G. Dela Cruz, Dr. Jean V. Ramos},
title = {Porter’s Five Forces-Based Analysis of the Competitive Intensity of Gasoline Retailer in A Third-Class Municipality in Pangasinan},
journal = {Iconic Research And Engineering Journals},
year = {2026},
volume = {10},
number = {3},
pages = {4007-4012},
issn = {2456-8880},
url = {https://www.irejournals.com/formatedpaper/1723514.pdf},
abstract = {This study examined the competitive environment among gasoline retailers in a third-class municipality in Pangasinan using Porter’s Five Forces model. It aimed to identify the major elements shaping competition and to understand how these forces affect the strategic positioning of local fuel stations. A mixed-method design was employed, combining survey data from gasoline station operators with interviews from key industry stakeholders to provide a comprehensive analysis of market dynamics. Findings revealed that competition among existing players is moderate, influenced by customer price sensitivity and brand loyalty. The entry of new competitors is limited by high investment costs and strict regulatory requirements, while suppliers hold moderate influence due to their control over distribution channels. Buyers possess strong bargaining power as they are highly price-conscious and have easy access to alternative providers. The threat of substitutes, such as electric vehicles and alternative fuels, remains low but is expected to grow as technology and sustainability trends advance. Overall, the study concludes that local gasoline retailers must focus on strategic differentiation, operational efficiency, and strong customer relationship management to remain competitive. By adopting innovative practices and preparing for the gradual shift toward alternative energy sources, these businesses can enhance their resilience and sustain profitability in an evolving fuel retail market.},
keywords = {Porter’s Five Forces, competitive intensity, gasoline retailers, Pangasinan, market competition, strategic management},
month = {September},
doi = {https://doi.org/10.64388/IREV10I3-1723514}
}