The Impact of Social Media “Finfluencers” on Investment Decisions and Financial Literacy Among Class 11–12 Students in Delhi

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@article{1723579,
      author = {Jaagrit},
      title = {The Impact of Social Media “Finfluencers” on Investment Decisions and Financial Literacy Among Class 11–12 Students in Delhi},
      journal = {Iconic Research And Engineering Journals},
      year = {2026},
      volume = {10},
      number = {4},
      pages = {168-172},
      issn = {2456-8880},
      url = {https://www.irejournals.com/formatedpaper/1723579.pdf},
      abstract = {Social media has changed how young people access financial information, with platforms such as Instagram, YouTube, TikTok, and X increasingly shaping how financial ideas are learned and discussed (Yoga et al., 2025; Chudasama, 2025; Espeute & Preece, 2024; YavanaRani, 2021). Finfluencer content appears to improve access to financial education and can strengthen trust and financial self-efficacy when the content is credible, educational, and relevant (Goel & Uppal, 2026; Utami et al., 2026; Putri et al., 2026). At the same time, evidence shows that social media-driven investment content can activate FOMO, herd behavior, overconfidence, and altered risk perception, particularly among younger and less experienced audiences (Choudhary & Yamuna, 2025; Yoga et al., 2025; Ali & Dutta, 2026; Chudasama, 2025; Sen, 2026). High-school financial literacy studies indicate that literacy levels differ by school track, mathematical ability, socioeconomic status, and exposure to formal financial education, while school-based interventions improve knowledge and financial judgment (Amagir et al., 2020; Arivalagan & Ilangko, 2024; Mathew & Boelman, 2024; Gill & Bhattacharya, 2019). This paper proposes that among Class 11–12 students in Delhi, finfluencers are likely to function as a mixed influence: they expand access to financial concepts but also shape investment intentions through trust, emotion, and peer dynamics more than through analytical reasoning (Choudhary & Yamuna, 2025; Velip & Jambotkar, 2026; G. & Takalkar, 2026; Sirivarenya & Reddi, 2026).},
      keywords = {Finfluencers; Social Media; Financial Literacy; Investment Decisions; Generation Z; Delhi Students},
      month = {October},
  }