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1724091 Vol 3 · Issue 11 Download Paper

Entertainment Driven Health Communication and the Separation of Narrative Music and Celebrity Effects

Helen Emoh Abutu Opeyemi Alawode

Subject area: Arts, Social Sciences and Humanities  ·  Area of research: Entertainment-Education in Health Messaging

DOI: 10.64388/IREV3I11-1724091

Abstract

Entertainment offers several ways to communicate health information, but narrative, music and celebrity involvement should not be treated as a single intervention. This conceptual analysis examines literature published through 2020 and develops a framework linking a specified vehicle to an explanatory mechanism and a measurable health action. Narrative theory, campaign meta-analysis and research on celebrity advice provide different forms of evidence. They support distinctions among audience exposure, attention, comprehension, intention and action, rather than a general claim of entertainment effectiveness. The proposed framework identifies the comparison needed to separate vehicle effects, records the enabling conditions for action and treats digital distribution as a delivery context. A component comparison is outlined for testing narrative and communicator contributions while holding health content constant. The main contribution is an assessment structure for distinguishing a communication response from a completed health behaviour. The framework has not been empirically validated, and the selected literature does not supply a pooled estimate for its combined components.

Keywords

entertainment-education; narrative persuasion; parasocial influence; celebrity health advocacy; music and health; digital media; health behavior; measurement

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How to cite this paper

Helen Emoh Abutu, Opeyemi Alawode "Entertainment Driven Health Communication and the Separation of Narrative Music and Celebrity Effects" Iconic Research And Engineering Journals Volume 3 Issue 11 2020 Page 601-629 https://doi.org/10.64388/IREV3I11-1724091
Helen Emoh Abutu, Opeyemi Alawode "Entertainment Driven Health Communication and the Separation of Narrative Music and Celebrity Effects" Iconic Research And Engineering Journals, vol. 3, no. 11, May. 2020, doi: https://doi.org/10.64388/IREV3I11-1724091
Helen Emoh Abutu, Opeyemi Alawode (2020). Entertainment Driven Health Communication and the Separation of Narrative Music and Celebrity Effects. Iconic Research And Engineering Journals, 3(11). doi: https://doi.org/10.64388/IREV3I11-1724091
Helen Emoh Abutu, Opeyemi Alawode "Entertainment Driven Health Communication and the Separation of Narrative Music and Celebrity Effects" Iconic Research And Engineering Journals, vol. 3, no. 11, May. 2020. Crossref, https://doi.org/10.64388/IREV3I11-1724091
@article{1724091,
      author = {Helen Emoh Abutu, Opeyemi Alawode},
      title = {Entertainment Driven Health Communication and the Separation of Narrative Music and Celebrity Effects},
      journal = {Iconic Research And Engineering Journals},
      year = {2020},
      volume = {3},
      number = {11},
      pages = {601-629},
      issn = {2456-8880},
      url = {https://www.irejournals.com/formatedpaper/1724091.pdf},
      abstract = {Entertainment offers several ways to communicate health information, but narrative, music and celebrity involvement should not be treated as a single intervention. This conceptual analysis examines literature published through 2020 and develops a framework linking a specified vehicle to an explanatory mechanism and a measurable health action. Narrative theory, campaign meta-analysis and research on celebrity advice provide different forms of evidence. They support distinctions among audience exposure, attention, comprehension, intention and action, rather than a general claim of entertainment effectiveness. The proposed framework identifies the comparison needed to separate vehicle effects, records the enabling conditions for action and treats digital distribution as a delivery context. A component comparison is outlined for testing narrative and communicator contributions while holding health content constant. The main contribution is an assessment structure for distinguishing a communication response from a completed health behaviour. The framework has not been empirically validated, and the selected literature does not supply a pooled estimate for its combined components.},
      keywords = {entertainment-education; narrative persuasion; parasocial influence; celebrity health advocacy; music and health; digital media; health behavior; measurement},
      month = {May},
      doi = {https://doi.org/10.64388/IREV3I11-1724091}
  }