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Impact of Digital Marketing Business to Business (B2B) Sector
Subject area: Management and Commerce · Area of research: Digital Marketing
DOI: 10.64388/ire1724859
Abstract
Nowadays digital marketing is crucial for business success throughout worldwide. This study investigates continually the deepmost impact of digital marketing on business. In the area, business has become very important sector and digital marketing techniques play a successful role in the shaping the effective outcome and sustainability of business. It is a combination of qualitative and quantitative research methods. The key result of this study provides impact of reality of electronic marketing and its influence on digital commerce activities. Analyzing the efficiency and effectiveness of various strategies, techniques, role, platforms and recent trends. The outcome of this study like buyer perception, consumer satisfaction, brand image and improve income generation and give away very precious insights for business entrepreneurs and marketers properly.
Keywords
Digital marketing; buyer perception; consumer satisfaction; income generation; online marketing techniques
References
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[2] Deiss R, Henneberry R (n.d.). Digital marketing for dummies. Wiley, Hoboken, NJ.
[3] Kumar V, Reinartz W (2016). Creating enduring customer value. Springer.
[4] Kuvaieva T, Shynkarenko N, Pilova K (2021). B2B digital marketing communications research during the COVID-19 pandemic. Scientific Journal of Bielsko-Biala School of Finance and Law, 25(1).
[5] Lopes JM, Oliveira J (2022). The new times of social media marketing in the B2B framework. Businesses, 2(2), 11.
[6] Pandey N, Nayal P, Rathore AS (2020). Digital marketing for B2B organizations: Structured literature review and future research directions. Journal of Business & Industrial Marketing, 35(7), 1191–1204. https://doi.org/10.1108/JBIM-06-2019-0283
[7] Singh A, Goel A (n.d.). Social media and electronic word-of-mouth in business-to-business marketing: A systematic review and future research directions. Journal of Informatics Education and Research.
[8] Yadav SSK, Bansal S (2021). The B2B digital marketing practice – towards an exploration of the “hidden”. International Journal of Management Practice, 14(4), 391–410.
How to cite this paper
@article{1724859,
author = {Nagaraja V V, Dr. Aswathanarayana. K},
title = {Impact of Digital Marketing Business to Business (B2B) Sector},
journal = {Iconic Research And Engineering Journals},
year = {2026},
volume = {10},
number = {5},
pages = {1425-1432},
issn = {2456-8880},
url = {https://www.irejournals.com/formatedpaper/1724859.pdf},
abstract = {Nowadays digital marketing is crucial for business success throughout worldwide. This study investigates continually the deepmost impact of digital marketing on business. In the area, business has become very important sector and digital marketing techniques play a successful role in the shaping the effective outcome and sustainability of business. It is a combination of qualitative and quantitative research methods. The key result of this study provides impact of reality of electronic marketing and its influence on digital commerce activities. Analyzing the efficiency and effectiveness of various strategies, techniques, role, platforms and recent trends. The outcome of this study like buyer perception, consumer satisfaction, brand image and improve income generation and give away very precious insights for business entrepreneurs and marketers properly.},
keywords = {Digital marketing; buyer perception; consumer satisfaction; income generation; online marketing techniques},
month = {November},
doi = {https://doi.org/10.64388/ire1724859}
}