Creative Economy and Media Literacy: Enhancing Public Understanding Through Innovative Journalism

• Author(s): Wale Ewedemi ; Adegoke Oluwaferanmi ; Gulse Sylvaince ; Jami Johnson Winston ; Oyedele Samson
• Paper ID: 1709653
• Page: 345-352
• Published Date: 29-02-2020
• Published In: Iconic Research And Engineering Journals
• Publisher: IRE Journals
• e-ISSN: 2456-8880
• Volume/Issue: Volume 3 Issue 8 February-2020

Abstract

The convergence of the creative economy and media literacy presents new opportunities for strengthening public understanding, civic engagement, and cultural participation in the digital age. This paper explores how innovative journalism—including data storytelling, immersive formats, and community-centered reporting—serves as a bridge between creative industries and informed citizenry. As media ecosystems evolve, so too must strategies for cultivating media-literate audiences capable of critically interpreting and co-creating content. The study examines intersections between media literacy education, creative expression, and economic participation, drawing on examples from journalistic initiatives that engage the public in understanding complex social, cultural, and economic issues. It highlights the role of creative professionals, educators, and journalists in empowering individuals not only to consume media responsibly but also to contribute meaningfully to knowledge production and public discourse. Ultimately, the paper advocates for integrated policy and practice approaches that recognize journalism as both a civic tool and a driver of the creative economy.

Keywords

Creative Economy, Media Literacy, Innovative Journalism, Public Understanding, Civic Engagement, Digital Storytelling, Participatory Media, Cultural Industries, Media Education, Creative Communication.

Citations

IRE Journals:
Wale Ewedemi , Adegoke Oluwaferanmi , Gulse Sylvaince , Jami Johnson Winston , Oyedele Samson "Creative Economy and Media Literacy: Enhancing Public Understanding Through Innovative Journalism" Iconic Research And Engineering Journals Volume 3 Issue 8 2020 Page 345-352

IEEE:
Wale Ewedemi , Adegoke Oluwaferanmi , Gulse Sylvaince , Jami Johnson Winston , Oyedele Samson "Creative Economy and Media Literacy: Enhancing Public Understanding Through Innovative Journalism" Iconic Research And Engineering Journals, 3(8)