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Entrepreneurship and Sustainability: Viable Business Models for the Services and Industry Sectors

Barbara Andrade Ferraz Martins Hoog

Subject area: Management and Commerce  ·  Area of research: Sciences

Abstract

This article explores how entrepreneurial strategies can effectively integrate economic efficiency with social and environmental responsibility, focusing on the development of viable business models in the services and industry sectors. Sustainable entrepreneurship is analyzed as a driving force for both innovation and competitive advantage, moving beyond traditional profit-centric models to embrace green competitiveness and ethical operations. The discussion draws on real-world examples and literature, including the role of public-private partnerships and infrastructure agencies, to illustrate the growing importance of sustainability in contemporary business. Barriers and opportunities are examined, and academic references underpin the analysis of how businesses can foster economic development while generating lasting social and environmental value.

Keywords

Sustainable Entrepreneurship, Social Innovation, Green Competitiveness, Corporate Responsibility, Sustainable Business Models, Public-Private Partnerships.

References

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[15] Filho, W. L. R. (2025). The Role of Zero Trust Architecture in Modern Cybersecurity: Integration with IAM and Emerging Technologies. Brazilian Journal of Development, 11(1), e76836. https://doi.org/10.34117/bjdv11n1-060

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[20] Pessoa, E. G. (2024). Pavimentos permeáveis uma solução sustentável. Revista Sistemática, 14(3), 594–599. https://doi.org/10.56238/rcsv14n3-012

[21] Pessoa, E. G. (2024). Pavimentos permeáveis uma solução sustentável. Revista Sistemática, 14(3), 594–599. https://doi.org/10.56238/rcsv14n3-012

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[25] Pessoa, E. G. (2025). Optimizing helical pile foundations: a comprehensive study on displaced soil volume and group behavior. Brazilian Journal of Development, 11(4), e79278. https://doi.org/10.34117/bjdv11n4-047

[26] Pessoa, E. G. (2025). Utilizing recycled construction and demolition waste in permeable pavements for sustainable urban infrastructure. Brazilian Journal of Development, 11(4), e79277. https://doi.org/10.34117/bjdv11n4-046

[27] Testoni, F. O. (2025). Niche accounting firms and the brazilian immigrant community in the U.S.: a study of cultural specialization and inclusive growth. Brazilian Journal of Development, 11(5), e79627. https://doi.org/10.34117/bjdv11n5-034

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[30] DA SILVA, Eduardo Nunes. GREEN NANOTECHNOLOGY APPLIED TO CIRCULAR MANUFACTURING. LUMEN ET VIRTUS, [S. l.], v. 14, n. 32, 2024. DOI: 10.56238/levv14n32-029. Disponível em: https://periodicos.newsciencepubl.com/LEV/article/view/AEW09. Acesso em: 4 nov. 2025.

[31] Recycling of Rare Earth Elements Using Ionic Liquids for Regenerative Manufacturing. (2023). International Seven Journal of Multidisciplinary, 2(5). https://doi.org/10.56238/isevmjv2n5-037

How to cite this paper

Barbara Andrade Ferraz Martins Hoog "Entrepreneurship and Sustainability: Viable Business Models for the Services and Industry Sectors" Iconic Research And Engineering Journals Volume 7 Issue 1 2023 Page 767-771
Barbara Andrade Ferraz Martins Hoog "Entrepreneurship and Sustainability: Viable Business Models for the Services and Industry Sectors" Iconic Research And Engineering Journals, vol. 7, no. 1, Jul. 2023
Barbara Andrade Ferraz Martins Hoog (2023). Entrepreneurship and Sustainability: Viable Business Models for the Services and Industry Sectors. Iconic Research And Engineering Journals, 7(1).
Barbara Andrade Ferraz Martins Hoog "Entrepreneurship and Sustainability: Viable Business Models for the Services and Industry Sectors" Iconic Research And Engineering Journals, vol. 7, no. 1, Jul. 2023.
@article{1711986,
      author = {Barbara Andrade Ferraz Martins Hoog},
      title = {Entrepreneurship and Sustainability: Viable Business Models for the Services and Industry Sectors},
      journal = {Iconic Research And Engineering Journals},
      year = {2023},
      volume = {7},
      number = {1},
      pages = {767-771},
      issn = {2456-8880},
      url = {https://www.irejournals.com/formatedpaper/1711986.pdf},
      abstract = {This article explores how entrepreneurial strategies can effectively integrate economic efficiency with social and environmental responsibility, focusing on the development of viable business models in the services and industry sectors. Sustainable entrepreneurship is analyzed as a driving force for both innovation and competitive advantage, moving beyond traditional profit-centric models to embrace green competitiveness and ethical operations. The discussion draws on real-world examples and literature, including the role of public-private partnerships and infrastructure agencies, to illustrate the growing importance of sustainability in contemporary business. Barriers and opportunities are examined, and academic references underpin the analysis of how businesses can foster economic development while generating lasting social and environmental value.},
      keywords = {Sustainable Entrepreneurship, Social Innovation, Green Competitiveness, Corporate Responsibility, Sustainable Business Models, Public-Private Partnerships.},
      month = {July},
  }