Abstract
Foreign Direct Investment (FDI) has emerged as one of the most influential tools driving economic expansion, industrial modernization, and global integration in emerging economies. In India, the Media and Entertainment (M&E) industry—an amalgamation of television, print, radio, films, animation, gaming, digital media, and OTT platforms—has undergone rapid transformation due to liberalized FDI policies. This research paper critically examines the impact of FDI reforms on the structure, performance, competitiveness, and cultural dynamics of the Indian M&E sector. By analysing policy changes, theoretical frameworks, globalisation models, and industry responses, the study evaluates how foreign capital has shaped content production, technological adoption, market consolidation, and creative ecosystems. The paper employs an analytical approach based on existing literature, government reports, and scholarly research to understand the historical evolution and present-day scenario. It also incorporates case studies—such as Star India’s acquisition by Disney and Viacom18’s collaboration with Paramount Global—to demonstrate real-world implications. While FDI has expanded financial capacity, fostered innovation, and enhanced global reach, it has also raised concerns related to cultural homogenisation, monopolistic tendencies, regulatory challenges, and editorial independence. This paper concludes by offering actionable recommendations for strengthening the industry’s regulatory framework, ensuring balanced growth, and protecting cultural diversity. The findings contribute to academic debates on globalisation, media economics, and policy studies, while also offering insights for policymakers, scholars, and industry stakeholders.
Keywords
FDI Policies; Media Globalisation; Indian Media and Entertainment Industry; Regulatory Reforms; Foreign Investment; Cultural Impact; Media Economics
Citations
IRE Journals:
Sarthak Sharma, Dr. Upasana Khurana "Impact of FDI Policies on the Indian Media and Entertainment Industry" Iconic Research And Engineering Journals Volume 9 Issue 6 2025 Page 1791-1797 https://doi.org/10.64388/IREV9I6-1712779
IEEE:
Sarthak Sharma, Dr. Upasana Khurana
"Impact of FDI Policies on the Indian Media and Entertainment Industry" Iconic Research And Engineering Journals, 9(6) https://doi.org/10.64388/IREV9I6-1712779
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