Case Study on The Rise Of E-Pharmacies in India

@article{1717730,
      author = {Tarunesh Bajpai, Khushi Vimal, Priyanshi Tiwari, Ashuvendra Pratap Singh, Dr. Shalini Singh},
      title = {Case Study on The Rise Of E-Pharmacies in India},
      journal = {Iconic Research And Engineering Journals},
      year = {2026},
      volume = {9},
      number = {11},
      pages = {1205-1209},
      issn = {2456-8880},
      url = {https://www.irejournals.com/formatedpaper/1717730.pdf},
      abstract = {The Indian healthcare ecosystem has undergone rapid digital transformation over the last decade, leading to the emergence of e-pharmacies as a significant segment within the pharmaceutical supply chain. This study examines the rise of e-pharmacies in India, focusing on growth drivers, market trends, regulatory frameworks, challenges, and future prospects. The paper also includes a case study analysis of major players such as Tata 1mg, PharmEasy, and Netmeds. Findings suggest that technological adoption, pandemic-driven demand, and improved logistics have accelerated the growth of e-pharmacies, although regulatory and ethical concerns remain critical barriers.},
      keywords = {Ecosystem, Artificial Intelligence (AI), Inventory Management, Digital India, Fake Medicines},
      month = {May},
      doi = {https://doi.org/10.64388/IREV9I11-1717730}
  }