Current Volume 9
Abstract
The Indian healthcare ecosystem has undergone rapid digital transformation over the last decade, leading to the emergence of e-pharmacies as a significant segment within the pharmaceutical supply chain. This study examines the rise of e-pharmacies in India, focusing on growth drivers, market trends, regulatory frameworks, challenges, and future prospects. The paper also includes a case study analysis of major players such as Tata 1mg, PharmEasy, and Netmeds. Findings suggest that technological adoption, pandemic-driven demand, and improved logistics have accelerated the growth of e-pharmacies, although regulatory and ethical concerns remain critical barriers.
Keywords
Ecosystem, Artificial Intelligence (AI), Inventory Management, Digital India, Fake Medicines
Citations
IRE Journals:
Tarunesh Bajpai, Khushi Vimal, Priyanshi Tiwari, Ashuvendra Pratap Singh, Dr. Shalini Singh "Case Study on The Rise Of E-Pharmacies in India" Iconic Research And Engineering Journals Volume 9 Issue 11 2026 Page 1205-1209 https://doi.org/10.64388/IREV9I11-1717730
IEEE:
Tarunesh Bajpai, Khushi Vimal, Priyanshi Tiwari, Ashuvendra Pratap Singh, Dr. Shalini Singh
"Case Study on The Rise Of E-Pharmacies in India" Iconic Research And Engineering Journals, 9(11) https://doi.org/10.64388/IREV9I11-1717730
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IRE Journals is an open access online journals established with an aim to publish high quality of research work in various diciplines. We have more than 6 years in publications. Over 2500+ papers already published.
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