Every individual save a part of their income in order to invest it in some financial product. This investment pattern is guided by the purpose for which he desires to compromise on current needs and save to fulfill some future need. Choice of investment objective is dependent on many independent variables. One of the variables that influence this decision is the demographic profile of investors. The present research aims to analyze the impact of this independent force on the investment objective preference of investors. Data from 536 investors was collected across India. The objectives were categorized as capital appreciation, regular income, future security, tax benefit and status quo. Investors were asked to rank these objectives in order of their preferences. Kruskal Wallis and Mann Whitney tests were used to analyze the results
demographics, investment objectives, mann whitney, kruskal wallis
IRE Journals:
Shruti Maheshwari , Dr. Manish Mittal
"Investor?s Demographics And Its Influence On Investment Objectives" Iconic Research And Engineering Journals Volume 1 Issue 6 2017 Page 32-38
IEEE:
Shruti Maheshwari , Dr. Manish Mittal
"Investor?s Demographics And Its Influence On Investment Objectives" Iconic Research And Engineering Journals, 1(6)