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A Study of Changing Consumer Trends in the Entertainment Industry
Subject area: Management and Commerce · Area of research: Marketing
Abstract
Entertainment Due to hectic modern lifestyle, various entertainment media helps people reduce their stress level. With the change in technological environment consumers have access to a mix of various different entertainment media like movies, theatre, live concerts, festival carnivals, art and exhibition, the internet, Etc. This paper tells about different entertainment media available to the consumers. It discusses about the changing consumers preferences from traditional entertainment media to modern entertainment media. Further, the authors have also evaluated the various reasons for changing consumer trends for entertainment industry.
Keywords
Entertainment industry, Entertainment media, Consumer trend
How to cite this paper
@article{1702493,
author = {Mamta Yadav, Manish Kumar Srivastava},
title = {A Study of Changing Consumer Trends in the Entertainment Industry},
journal = {Iconic Research And Engineering Journals},
year = {2020},
volume = {4},
number = {4},
pages = {9-16},
issn = {2456-8880},
url = {https://www.irejournals.com/formatedpaper/1702493.pdf},
abstract = {Entertainment Due to hectic modern lifestyle, various entertainment media helps people reduce their stress level. With the change in technological environment consumers have access to a mix of various different entertainment media like movies, theatre, live concerts, festival carnivals, art and exhibition, the internet, Etc. This paper tells about different entertainment media available to the consumers. It discusses about the changing consumers preferences from traditional entertainment media to modern entertainment media. Further, the authors have also evaluated the various reasons for changing consumer trends for entertainment industry.},
keywords = {Entertainment industry, Entertainment media, Consumer trend},
month = {October},
}