Effect of Branding on Consumer Buying Behaviour at Vijay Bharat Motors Pvt Ltd, Bidar

@article{1702796,
      author = {Bhadrappa Haralayya},
      title = {Effect of Branding on Consumer Buying Behaviour at Vijay Bharat Motors Pvt Ltd, Bidar},
      journal = {Iconic Research And Engineering Journals},
      year = {2021},
      volume = {4},
      number = {12},
      pages = {207-222},
      issn = {2456-8880},
      url = {https://www.irejournals.com/formatedpaper/1702796.pdf},
      abstract = {The aim of the project is to study about the EFFECT OF BRANDING ON CONSUMER BUYING BEHAVIOUR OF FORD CARS. Now car industry is one of the most competitive industries of the world. So, the consumer is also differentiating while purchase. I surveyed that on what points the consumers were differentiating between various Models and Brands of FORD and other competitors. The main motive is to know how brand is affecting on consumer buying behaviour. The study was conducted to determine the level of effect of Branding on consumer buying behaviour to examine interactive roe of those factors that determines brand image and loyalty, to know brand image and loyalty of Ford cars and to suggest measures for developing brand in Bidar district Karnataka state. The data are collected through questionnaire from a sample of 50 Ford car user They were selected as convenience sampling method.},
      month = {June},
      doi = {https://doi.org/10.64388/IREV4I12-1702796}
  }