Factor Analysis of Purchase Intention at Bank NTB Syariah

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@article{1703091,
      author = {Agus Santoso, Rozzy Aprirachman},
      title = {Factor Analysis of Purchase Intention at Bank NTB Syariah},
      journal = {Iconic Research And Engineering Journals},
      year = {2022},
      volume = {5},
      number = {7},
      pages = {38-50},
      issn = {2456-8880},
      url = {https://www.irejournals.com/formatedpaper/1703091.pdf},
      abstract = {This study aims to analyze the saving intention of the people of the Sumbawa district who are private employees and civil servants by profession. Using the model theory of planned behavior, where attitudes are represented by promotion, Subjective norms are represented by spirituality, and Perceived behavioral control is represented by financial literacy?using a sample of 100 people who know the products of Bank NTB Syariah. The data is processed using factor analysis. The study results indicate that the dominant factor that drives interest in saving in the community group with private employee profession is the spiritual factor with a percentage of 36,370 and the civil servant profession is the sharia promotion factor of 35,640%. Therefore, Bank NTB Syariah needs to carry out massive promotional activities widely.},
      keywords = {Saving Intention, Theory of Planned Behavior, NTB Syariah, Promotion, Spirituality, Financial Literacy},
      month = {January},
  }