Strategy for Utilizing social media in Political Marketing H. Mahmud Abdullah-Dewi Noviany (Mo-Novi) in the 2020 Sumbawa Regency Head Election

• Author(s): Ahmad Yamin ; Joni Firmansyah ; Dewi Wahyuni
• Paper ID: 1703638
• Page: 260-267
• Published Date: 12-07-2022
• Published In: Iconic Research And Engineering Journals
• Publisher: IRE Journals
• e-ISSN: 2456-8880
• Volume/Issue: Volume 6 Issue 1 July-2022

Abstract

The regional head election is an arena for political contestation at the regional level. Campaign innovations in the pilkada arena are needed and cannot be separated from the strategies used by the candidate pairs, especially in the current era of globalization. the most popular social media and allow members to interact with each other. This study aims to determine the role and factors that influence social media innovation in political marketing (Mo-Novi) for the 2020 Sumbawa district election. This study uses a quantitative descriptive type of research which has two variables that we want to know the hypothesis of the population and a predetermined sample. The results of the research in the form of hypothesis testing prove that there is an influence between social media users on Mo-Novi's political marketing.

Keywords

Social Media, Elections, Mo-Novi, Politics

Citations

IRE Journals:
Ahmad Yamin , Joni Firmansyah , Dewi Wahyuni "Strategy for Utilizing social media in Political Marketing H. Mahmud Abdullah-Dewi Noviany (Mo-Novi) in the 2020 Sumbawa Regency Head Election" Iconic Research And Engineering Journals Volume 6 Issue 1 2022 Page 260-267

IEEE:
Ahmad Yamin , Joni Firmansyah , Dewi Wahyuni "Strategy for Utilizing social media in Political Marketing H. Mahmud Abdullah-Dewi Noviany (Mo-Novi) in the 2020 Sumbawa Regency Head Election" Iconic Research And Engineering Journals, 6(1)