Abstract
The close, intimate relationships and social cohesion that once prevailed among rural people have diminished today. It accepts the close cooperation and face-to-face contact has promotes pro-social behaviour. In order to find out which factors are responsible for the diminishing of social cohesion or social capital, we have collected a data through from ninety respondents of ten villages of Vaijapur tehsil with the help of survey questionnaire. The result shows that, local political factionalism and casteism are eroding rural social capital more than TV and mobile phones. Religious activities are the main causes for to gathering of rural people. 62.2% of the respondents say that they have do not time to participate in community development programs whereas 53.3% of the respondents say that they have not accepted the membership of any organizations, groups which are functioning at village.When comes to social media 94.44% respondents are (87.8% respondents using WhatsApp and 55.6% Facebook) using internet while 78.9% respondents say they use mobile/internet to get information on agriculture, politics, business, entertainment and other important issues.
Keywords
Media, Bridging, social cohesion, collective action, internet
Citations
IRE Journals:
Dr. Sheshrao K. Rathod , Dr. Lakshkaushik D. Puri
"The Impact of Mass-media on Collective Action in Rural Vaijapur, Aurangabad (MS) India" Iconic Research And Engineering Journals Volume 6 Issue 9 2023 Page 330-338
IEEE:
Dr. Sheshrao K. Rathod , Dr. Lakshkaushik D. Puri
"The Impact of Mass-media on Collective Action in Rural Vaijapur, Aurangabad (MS) India" Iconic Research And Engineering Journals, 6(9)
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