Review on Promotion Mix Strategy

@article{1704254,
      author = {Dr. Bhadrappa Haralayya, Dr. Mamta Mallikarjun},
      title = {Review on Promotion Mix Strategy},
      journal = {Iconic Research And Engineering Journals},
      year = {2023},
      volume = {6},
      number = {10},
      pages = {152-161},
      issn = {2456-8880},
      url = {https://www.irejournals.com/formatedpaper/1704254.pdf},
      abstract = {Managing human resources in today?s dynamic environment is becoming more and more complex as well as important. Recognition of the people as a valuable resource in the organization has led to increase in the trends of employee maintenance, job security, etc.
The research project deals with the. It involves performance appraisal, skill assessment and skill development processThis study deals with detailed company and industry profile including company?s history. Its activities, operations, organization structure etc. This project attempts to give detailed information about the company and the nature of its functioning along with the detailed theoretical information about various skill sets necessary among the employees for the overall functioning of the individual.},
      month = {April},
  }