Social media marketing (sometimes referred to by its acronym, SMM) connects service providers, companies, and corporations with a broad audience of influencers and consumers. Using social media marketing, companies can gain traffic, followers, and brand awareness—and that is just the tip of the iceberg.
IRE Journals:
Amrita Banerjee , Tisha N Kothari , Minal M Jain , Sidarth Jain; Ayush Choudhary , Prof. Thangakumar; Prof. Shankar Prasad
"Role of Social Media in Marketing" Iconic Research And Engineering Journals Volume 6 Issue 10 2023 Page 529-543
IEEE:
Amrita Banerjee , Tisha N Kothari , Minal M Jain , Sidarth Jain; Ayush Choudhary , Prof. Thangakumar; Prof. Shankar Prasad
"Role of Social Media in Marketing" Iconic Research And Engineering Journals, 6(10)