Role of Social Media in Marketing

Amrita Banerjee; Tisha N Kothari; Minal M Jain; Sidarth Jain; Ayush Choudhary; Prof. Thangakumar; Prof. Shankar Prasad

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Role of Social Media in Marketing

Amrita Banerjee Tisha N Kothari Minal M Jain Sidarth Jain Ayush Choudhary Prof. Thangakumar Prof. Shankar Prasad

Subject area: Management and Commerce · Area of research: Marketing

Abstract

Social media marketing (sometimes referred to by its acronym, SMM) connects service providers, companies, and corporations with a broad audience of influencers and consumers. Using social media marketing, companies can gain traffic, followers, and brand awareness?and that is just the tip of the iceberg.

How to cite this paper

Amrita Banerjee, Tisha N Kothari, Minal M Jain, Sidarth Jain; Ayush Choudhary, Prof. Thangakumar; Prof. Shankar Prasad "Role of Social Media in Marketing" Iconic Research And Engineering Journals Volume 6 Issue 10 2023 Page 529-543

Amrita Banerjee, Tisha N Kothari, Minal M Jain, Sidarth Jain; Ayush Choudhary, Prof. Thangakumar; Prof. Shankar Prasad "Role of Social Media in Marketing" Iconic Research And Engineering Journals, vol. 6, no. 10, Apr. 2023

Amrita Banerjee, Tisha N Kothari, Minal M Jain, Sidarth Jain; Ayush Choudhary, Prof. Thangakumar; Prof. Shankar Prasad (2023). Role of Social Media in Marketing. Iconic Research And Engineering Journals, 6(10).

Amrita Banerjee, Tisha N Kothari, Minal M Jain, Sidarth Jain; Ayush Choudhary, Prof. Thangakumar; Prof. Shankar Prasad "Role of Social Media in Marketing" Iconic Research And Engineering Journals, vol. 6, no. 10, Apr. 2023.

@article{1704300,
      author = {Amrita Banerjee, Tisha N Kothari, Minal M Jain, Sidarth Jain; Ayush Choudhary, Prof. Thangakumar; Prof. Shankar Prasad},
      title = {Role of Social Media in Marketing},
      journal = {Iconic Research And Engineering Journals},
      year = {2023},
      volume = {6},
      number = {10},
      pages = {529-543},
      issn = {2456-8880},
      url = {https://www.irejournals.com/formatedpaper/1704300.pdf},
      abstract = {Social media marketing (sometimes referred to by its acronym, SMM) connects service providers, companies, and corporations with a broad audience of influencers and consumers. Using social media marketing, companies can gain traffic, followers, and brand awareness?and that is just the tip of the iceberg.},
      month = {April},
  }