Role of Social Media in Marketing

• Author(s): Amrita Banerjee; Tisha N Kothari; Minal M Jain; Sidarth Jain; Ayush Choudhary; Prof. Thangakumar; Prof. Shankar Prasad
• Paper ID: 1704300
• Page: 529-543
• Published Date: 24-04-2023
• Published In: Iconic Research And Engineering Journals
• Publisher: IRE Journals
• e-ISSN: 2456-8880
• Volume/Issue: Volume 6 Issue 10 April-2023

Abstract

Social media marketing (sometimes referred to by its acronym, SMM) connects service providers, companies, and corporations with a broad audience of influencers and consumers. Using social media marketing, companies can gain traffic, followers, and brand awareness?and that is just the tip of the iceberg.

Citations

IRE Journals:
Amrita Banerjee, Tisha N Kothari, Minal M Jain, Sidarth Jain; Ayush Choudhary, Prof. Thangakumar; Prof. Shankar Prasad "Role of Social Media in Marketing" Iconic Research And Engineering Journals Volume 6 Issue 10 2023 Page 529-543

IEEE:
Amrita Banerjee, Tisha N Kothari, Minal M Jain, Sidarth Jain; Ayush Choudhary, Prof. Thangakumar; Prof. Shankar Prasad "Role of Social Media in Marketing" Iconic Research And Engineering Journals, vol. 6, no. 10, Apr. 2023

APA:
Amrita Banerjee, Tisha N Kothari, Minal M Jain, Sidarth Jain; Ayush Choudhary, Prof. Thangakumar; Prof. Shankar Prasad (2023). Role of Social Media in Marketing. Iconic Research And Engineering Journals, 6(10).

MLA:
Amrita Banerjee, Tisha N Kothari, Minal M Jain, Sidarth Jain; Ayush Choudhary, Prof. Thangakumar; Prof. Shankar Prasad "Role of Social Media in Marketing" Iconic Research And Engineering Journals, vol. 6, no. 10, Apr. 2023.

BibTeX

@article{1704300,
author = {Amrita Banerjee, Tisha N Kothari, Minal M Jain, Sidarth Jain; Ayush Choudhary, Prof. Thangakumar; Prof. Shankar Prasad},
title = {Role of Social Media in Marketing},
journal = {Iconic Research And Engineering Journals},
year = {2023},
volume = {6},
number = {10},
pages = {529-543},
issn = {2456-8880},
url = {https://www.irejournals.com/formatedpaper/1704300.pdf},
abstract = {Social media marketing (sometimes referred to by its acronym, SMM) connects service providers, companies, and corporations with a broad audience of influencers and consumers. Using social media marketing, companies can gain traffic, followers, and brand awareness?and that is just the tip of the iceberg.},
month = {April}
}