The Korean Wave: A Quantitative Study On K-Pop?s Aesthetic Presence in the Philippines Multimedia Industry

@article{1704416,
      author = {Skye Justine Miguel Miguel, John Xavier Chavez},
      title = {The Korean Wave: A Quantitative Study On K-Pop?s Aesthetic Presence in the Philippines Multimedia Industry},
      journal = {Iconic Research And Engineering Journals},
      year = {2023},
      volume = {6},
      number = {11},
      pages = {123-134},
      issn = {2456-8880},
      url = {https://www.irejournals.com/formatedpaper/1704416.pdf},
      abstract = {Korean popular music's (K-pop) global expansion, the Korean Wave, reflects a shift of cultural globalization away from Western centers, fueled by the metamorphosis of cultural institutions and multimedia industries by K-pop?s aesthetic presence in different regions, including the Philippines. This study adopts a quantitative-correlational design wherein the variables presented in the conceptual framework are used to establish a correlation between K-pop?s aesthetic presence in the Philippines? multimedia industry and various consumer outcomes. The multimedia presence of K-pop was assessed in metro Manila through a structured questionnaire. We reveal that the K-pop aesthetic presence is well-established in the Filipino multimedia industry due to its relative uniqueness in tv appearances, music videos, and entertainment branding compared to traditional multimedia. As a result, the multimedia presentation of Korean popular culture is accepted by K-pop fandom in the Philippines.},
      keywords = {Korean, Aesthetic, Multimedia , Cultural, Globalization},
      month = {May},
  }