Marketing Strategies in Enrollment at Baguio Central University

• Author(s): Dr. Samuel K. Neyney ; Marilou A. Dela Peña ; Jolly B. Mariacos
• Paper ID: 1704631
• Page: 272-279
• Published Date: 10-06-2023
• Published In: Iconic Research And Engineering Journals
• Publisher: IRE Journals
• e-ISSN: 2456-8880
• Volume/Issue: Volume 6 Issue 12 June-2023

Abstract

The objective of the study was to assist the marketing strategies in enrollment at Baguio Central University. The study used the descriptive research design with the survey questionnaire as the main data gathering instrument. It involved a total population of sixty-seven graduating students of Baguio Central University. The findings of the study were the following: the level of awareness of the marketing strategies in Baguio Central University was much aware, especially of the use of BCU Facebook Page; the practices that encourage the students to enroll in Baguio Central University were much practice like in the members of varsity with a tuition fee discount was the most practices, the students were knowledgeable on the different marketing, and the degree of seriousness of the hindrances encountered by the students in Baguio Central University was moderately serious. Based on the findings the following conclusion were drawn: strategies that are applied in the institution especially the BCU Facebook Page attributed to its platform’s generation; the practices that encourage the students to enroll in Baguio Central University is to members of varsity attributed to its tuition fee discount, and the problems encountered by the respondents is the used of elevators and stairs.

Keywords

Extracurricular Activities, School Stakeholders, Institution, Organization, Effective Communication, Customers, Academic Achievement

Citations

IRE Journals:
Dr. Samuel K. Neyney , Marilou A. Dela Peña , Jolly B. Mariacos "Marketing Strategies in Enrollment at Baguio Central University" Iconic Research And Engineering Journals Volume 6 Issue 12 2023 Page 272-279

IEEE:
Dr. Samuel K. Neyney , Marilou A. Dela Peña , Jolly B. Mariacos "Marketing Strategies in Enrollment at Baguio Central University" Iconic Research And Engineering Journals, 6(12)