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Investment Preferences of Salaried Individuals towards Financial Products in Raipur Area

Sanskar Yadav Shikha Chauhan

Subject area: Management and Commerce  ·  Area of research: Sales

Abstract

In the Investment pattern of salaried employee are quite different, the character of employment and income level plays an essential role, but one factor is common for all its regular basis of income may result in eventual investment or monthly saving habit rather than payment saving. This research focused only on salaried persons. Investors are unaware of various investment avenues; meanwhile non-investors are unaware of importance and benefits of investments. There are lots of successful investors in the world. Investment is simple because it just means keeping some money aside so that it grows more valuable after a period of time. At the same time investing is difficult because it challenges our basic human nature ? our urge to spend, enjoy and satisfy our needs as early as we can than later. It is difficult because people have to be patient and disciplined for long stretches of time.

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How to cite this paper

Sanskar Yadav , Shikha Chauhan "Investment Preferences of Salaried Individuals towards Financial Products in Raipur Area" Iconic Research And Engineering Journals Volume 6 Issue 12 2023 Page 1356-1362
Sanskar Yadav , Shikha Chauhan "Investment Preferences of Salaried Individuals towards Financial Products in Raipur Area" Iconic Research And Engineering Journals, vol. 6, no. 12, Jun. 2023
Sanskar Yadav , Shikha Chauhan (2023). Investment Preferences of Salaried Individuals towards Financial Products in Raipur Area. Iconic Research And Engineering Journals, 6(12).
Sanskar Yadav , Shikha Chauhan "Investment Preferences of Salaried Individuals towards Financial Products in Raipur Area" Iconic Research And Engineering Journals, vol. 6, no. 12, Jun. 2023.
@article{1704782,
      author = {Sanskar Yadav , Shikha Chauhan },
      title = {Investment Preferences of Salaried Individuals towards Financial Products in Raipur Area},
      journal = {Iconic Research And Engineering Journals},
      year = {2023},
      volume = {6},
      number = {12},
      pages = {1356-1362},
      issn = {2456-8880},
      url = {https://www.irejournals.com/formatedpaper/1704782.pdf},
      abstract = {In the Investment pattern of salaried employee are quite different, the character of employment and income level plays an essential role, but one factor is common for all its regular basis of income may result in eventual investment or monthly saving habit rather than payment saving. This research focused only on salaried persons. Investors are unaware of various investment avenues; meanwhile non-investors are unaware of importance and benefits of investments. 
There are lots of successful investors in the world. Investment is simple because it just means keeping some money aside so that it grows more valuable after a period of time. At the same time investing is difficult because it challenges our basic human nature ? our urge to spend, enjoy and satisfy our needs as early as we can than later. It is difficult because people have to be patient and disciplined for long stretches of time.},
      month = {June},
  }